As the vast majority of people are on Facebook, your business should be as well. However, there’s more to growing your social media presence than just posting the occasional picture and hoping for the best. The Facebook platform provides a wealth of data that we can use to craft campaigns with images, content and competitions that will truly resonate with your target market.
Since there’s no one-size-fits-all Facebook strategy, here at Alpha Digital we focus on your particular business goals and objectives to ensure you get the most from your Facebook business page. So if you want to form a direct link with your customers, boost your likes, tell your community about a great new product or any other goals you have in mind, we are the social media agency in Sydney for you.
Instagram’s unique visual charm sets it apart from other social media, and allows us to implement clever marketing campaigns and product placements that blend seamlessly into the Instagram landscape.
With a high user count of around 500 million users worldwide – 3 million of which live in Australia – Instagram has plenty of opportunities to get your business noticed. With the right hashtags, competitions, partnerships with more established users and a little paid product placement, we can boost your profile’s likes, following and engagement enormously.
Social media marketing? What does that even mean? We've put together a list of a few of the questions we often get asked about our SMM service. Have a read through to discover a little more about what we do with your social media profiles.
A community manager is responsible for being the brand advocate on social media by creating a ‘brand persona’. They actively engage with current followers and work to reach potential customers and grow the brand’s online presence.
1/ Increasing website traffic
2/ Driving conversions
3/ Raising brand awareness
4/ Creating a positive brand identity.
For example, if you are looking to increase traffic to your website, Facebook can be a great tool to hyper-target a specific market to make sure your efforts are reaching an audience that is likely to increase conversions. The beauty of Facebook is that it generates highly insightful analytics that you can leverage to come up with future strategies and goals for your business.
If brand awareness is your business objective, Instagram is an ideal platform. Not only is it a highly visual channel, but it allows for customers to engage directly with a business on a personal level, which only serves to build relationships and brand rapport. The most important part of social media marketing is making sure your goals and objectives are clear, to determine the most effective platform for the right purpose.
The dashboard you use is highly dependent on the requirements of your business. If you are only managing a couple of platforms, there are a number of free tools available. However, if your business is exceeding ten accounts at once, you may have to look into investing in a paid tool.
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Whether you’re looking to get more out of your digital presence or you’re a like-minded agency that wants to partner with us on a project, we’d love to hear from you!