Great social media is more than just an occasional post. Talk to us about social strategies that work.


As the vast majority of people are on Facebook, your business should be as well. However, there’s more to growing your social media presence than just posting the occasional picture and hoping for the best. The Facebook platform provides a wealth of data that we can use to craft campaigns with images, content and competitions that will truly resonate with your target market.

Since there’s no one-size-fits-all Facebook strategy, here at Alpha Digital we focus on your particular business goals and objectives to ensure you get the most from your Facebook business page. So if you want to form a direct link with your customers, boost your likes, tell your community about a great new product or any other goals you have in mind, we are the social media agency in Sydney for you.

Instagram’s unique visual charm sets it apart from other social media, and allows us to implement clever marketing campaigns and product placements that blend seamlessly into the Instagram landscape.

With a high user count of around 500 million users worldwide – 3 million of which live in Australia – Instagram has plenty of opportunities to get your business noticed. With the right hashtags, competitions, partnerships with more established users and a little paid product placement, we can boost your profile’s likes, following and engagement enormously.


Social media marketing? What does that even mean? We've put together a list of a few of the questions we often get asked about our SMM service. Have a read through to discover a little more about what we do with your social media profiles.


What is social media marketing?
Social media marketing refers to the process of using social media platforms such as Facebook, Instagram, Twitter and LinkedIn in order to gain traffic to a website. It is a powerful way for businesses to reach prospective customers, and has become a crucial part of a digital marketing a strategy. Not only does it allow you to reach a broader audience, but you have the ability to target very specific markets in order to maximise the success of your digital marketing efforts. In terms of SEO, social media marketing can be utilised to discover new content, which in turn can assist with link building and other SEO efforts.
How do you use social media for business?
It has become apparent that social media for business is no longer optional, but rather a strategic marketing tool that is a necessity for long term success. Not only does social media allow you to build strong relationships with your existing customers, but it can assist you in attracting new customers and increase brand awareness. Connecting with customers over social media allows you to personalise your brand by engaging with them in real time, which is invaluable information in terms of community management and developing short term marketing strategies.
What does a social media manager do? Are they different from a community manager?
A social media manager is in charge of designing and implementing a social media strategy that is in line with a brand identity, whilst also adhering to the business’s overalls goals. To achieve these goals, they need to have a deep understanding of their audience in order to create content that is highly relevant, and that will build strong fundamental relationships with their follower base.
A community manager is responsible for being the brand advocate on social media by creating a ‘brand persona’. They actively engage with current followers and work to reach potential customers and grow the brand’s online presence.
How to market on social media?
There are a number of ways you can utilise social media to market your business. The way to do this usually depends on what goal you are trying to achieve, including but not limited to:

1/ Increasing website traffic
2/ Driving conversions
3/ Raising brand awareness
4/ Creating a positive brand identity.

For example, if you are looking to increase traffic to your website, Facebook can be a great tool to hyper-target a specific market to make sure your efforts are reaching an audience that is likely to increase conversions. The beauty of Facebook is that it generates highly insightful analytics that you can leverage to come up with future strategies and goals for your business.
If brand awareness is your business objective, Instagram is an ideal platform. Not only is it a highly visual channel, but it allows for customers to engage directly with a business on a personal level, which only serves to build relationships and brand rapport. The most important part of social media marketing is making sure your goals and objectives are clear, to determine the most effective platform for the right purpose.
How to manage all social media in one place?
Whilst it is important to have a comprehensive social media strategy, depending on how many different platforms you are utilising simultaneously, you may want to look into investing into a social media management tool to ensure your strategy is executed consistently across all channels. These dashboards allow you to manage all your content and notifications in one place, and enable you to make posts and updates across numerous channels in one go.
The dashboard you use is highly dependent on the requirements of your business. If you are only managing a couple of platforms, there are a number of free tools available. However, if your business is exceeding ten accounts at once, you may have to look into investing in a paid tool.


Whether you’re looking to get more out of your digital presence or you’re a like-minded agency that wants to partner with us on a project, we’d love to hear from you!


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