Content Marketing Strategies
Build trust with your audience by sharing content that informs, engages, inspires, or entertains them. Content is so much more than a few keywords on a page. When it consistently solves a problem or uplifts your customers, you become front of mind. We create content that builds your trust, expertise, and authoritativeness while improving your bottom line.
Why Do Content Marketing?
Customers buy from companies that they trust. By participating in the online conversations that matter to your customers, you raise your visibility, lift your brand awareness, and ultimately drive more business.
While many companies have started engaging in content marketing, not everyone is succeeding at it. Without a clear purpose, strong voice, and effective promotion – your content marketing initiatives can quickly drain your resources.
Create Valuable Content
Target customers throughout their lifecycle and push them through the sales funnel with a range of helpful content such as:
- Blog Articles
- Online Tools
Build Your Audience
Creating content is only half of the work. The next step is promotion. Our content marketing and performance teams work closely together to:
- Boost and amplify your content
- Retarget new customers that discovered your website content
- Promote your content through relevant online influencers and publications
- Encourage social sharing and natural backlinks back to your website
Achieve Your Goals
We generate content that converts on the metrics that matter to you. Our strategies are closely aligned with your business goals. While we love building an audience, we also stay focused on:
- Increasing your revenue and leads
- Raising your online visibility
- Increasing online engagement
- Gaining e-mail subscriptions
- Gathering audience insights that can be used throughout your business
Create valuable content. Attract and retain customers. Build an engaged audience. Position yourself as an industry authority with market-leading content.
Our content marketing agency combines data-driven strategies with a creative mindset, to generate cutting-edge content.
- We uncover and answer the burning questions that your customers are frequently asking Google.
- We never copy your competitors, but we do analyse them in depth and find content gaps that you can fill.
- We use in-depth customer personas to generate customer-centric content.
- We use social listening tools to engage in the conversations that matter to your customers.
- We create ‘search friendly’ content that Google loves to rank and customers love to share.
Here are some quick answers to your burning content marketing questions.
Digital PR is the process of generating online buzz and gaining backlinks from other websites. Backlinks also increase your domain authority and can improve your SEO rankings.
Our Australian content marketing agency finds out where your customers hang out online, and then inspires those sources to talk about you. That means you get qualified leads sent through to your site, while improving your SEO rankings.
Duplicate content is content that appears on the internet more than once. When similar content appears across the internet, Google doesn’t know which version is more relevant to rank. To provide the best search experience, it will only try to show the original piece of content. That means that your duplicate page can drop off the search listings.
That’s why it’s important to create unique content. You should use 301 redirects and canonical attributes where duplicate content has occurred naturally.