Pay Per Click
Pay per click (often known as PPC) is a style of bidding that helps us reach your customers, both prospective and returning when they need you. It’s most well known for its use in search engine advertising, for example, Google Ads and Bing Ads. Using a clever combination of keyword bidding, bid modifications, geographic location and more, we make sure every dollar you spend goes towards getting your message to the right users at the right time – when they need it most.
Social Media Advertising
There’s more to growing your social media presence than just posting the occasional picture and hoping for the best. Using social media as a gateway to your users, we can engage with them in a space that they access more regularly than any other digital platform. Advertising on social media allows you to cut through the noise and get closer to your users, keeping them in the loop with all the latest and greatest from your organisation.
While pay per click advertising can target users when they’re looking for you, programmatic advertising can do it when they’re not looking. Programmatic works best when we have a clear understanding of your user’s needs, wants, and desires. We can then use those behaviours combined with demographics (like age, marital status, etc.) to serve them ads when they’re browsing websites other than yours – getting to them before they know they need your services.
Video is a medium that allows us to take your product and service messaging one step further than other, more textual, advertising formats. Using advanced targeting methods we get your video ads in front of users whose interests and behaviours most reflect those of your target customers. Video also allows us to engage with users who have already visited your site, giving us a new opportunity to keep your brand front of mind.
eCommerce advertising is one of the best opportunities to reach users when they’re in the frame of mind required for purchasing products, specifically. We work with you to better understand your users and then create a strategy which uses eCommerce best practice to guide your customers right through the buying process.