Programmatic advertising enables us to help brands show highly relevant content to their target market all over the internet. Using first, second and third party data, we are able to reach the right audience, in the right place, at the right time. Targeting is based on user interests, demographics, browsing histories and shopping habits. Our programmatic advertising strategies are created specifically to suit the overall business and campaign goals of each client.
We strive to always maintain open communication with our clients and to uphold our philosophy of full transparency. We ensure all of our clients know where every cent is being spent and what ROI we are achieving.
You’ve already paid to get visitors onto your website, but how do you stay on their radar if they’re not quite ready to convert into paying customers? Remarketing is a powerful paid media strategy allowing you to serve advertising that is personalised to the users interaction with your website.
A good remarketing campaign can remind users about their experience with your brand. A great remarketing campaign can extend that brand experience throughout the advertising network and draw those ‘lost’ users back onto your website. To achieve great campaigns, we utilise both dynamic and static ads to deliver a combination of personalised messaging and promotions.
Remarketing works fantastically well in conjunction with other advertising strategies by re-engaging audiences that may have become distracted or otherwise disengaged.
Video advertising utilises short, engaging videos to reach high volumes of users in your target audience.
Today, more and more advertisers are moving their budget away from traditional television advertising and into the digital space. As well as being a hugely engaging form of advertising, video is also useful in collecting first-party data and educating audiences. It allows us to reach users across the entire customer life cycle, and identify those who are most engaged before targeting them with complementary forms of advertising.
Alpha Digital has access to a massive inventory of video spots across a range of platforms (including YouTube, 9now, Plus7, and Tenplay), which allows our clients to reach a huge portion of the Australian online audience, as well as providing the option to run international campaigns.
Using Alpha Digital’s expertise, a video advertising campaign maximises your business’ visibility in a targeted, highly engaging environment.
Programmatic is one of the newer technologies in the online marketing space - we've answered a few commonly asked questions below to give you a head start.
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Whether you’re looking to get more out of your digital presence or you’re a like-minded agency that wants to partner with us on a project, we’d love to hear from you!