Pay-Per-Click (or PPC) advertising uses search engine advertising to generate clicks to your website. PPC can be done through Google Ads, Bing Ads, Google Shopping and Social Platforms such as Facebook & Instagram.
Google Ads is still our most popular advertising platform for large and small businesses alike. Our performance PPC specialists can ensure, with the use of Google Ads, that you are right up the top of Google’s search results every time. With targeted keywords and location-based strategies, we can aim our Google Ads advertising at the right customers to make sure you see results.
Our display & video advertising services include programmatic display ads, YouTube ads and dynamic re-targeting.
Programmatic advertising enables us to help brands show highly relevant content to their target market all over the internet. Using first, second and third party data, we are able to reach the right audience, in the right place, at the right time.
Remarketing is a powerful paid media strategy allowing you to serve advertising that is personalised to the users interaction with your website. A good remarketing campaign can remind users about their experience with your brand. A great remarketing campaign can extend that brand experience throughout the advertising network and draw those ‘lost’ users back onto your website.
Video advertising utilises short, engaging videos to reach high volumes of users in your target audience. Alpha Digital has access to a massive inventory of video spots across a range of platforms (including YouTube, 9now, Plus7, and Tenplay), which allows our clients to reach a huge portion of the Australian online audience, as well as providing the option to run international campaigns. Using Alpha Digital’s expertise, a video advertising campaign maximises your business’ visibility in a targeted, highly engaging environment.
Social media platforms such as Facebook, Instagram, and YouTube allow us to access the data of a huge number of users. Access to all this data means we can more effectively target campaigns to the right people on a platform they are engaged with. A well-structured social media campaign can do wonders for both social presence and website traffic.
Because Facebook, Instagram, and YouTube campaigns are heavily reliant on visual content, we make sure we work with our clients to create the best possible images and videos to drive results.
Alpha Metrics fills the gaps left by tools that try to do everything (unsuccessfully) and those that try to do one thing well (usually with greater success). We’ve developed these to more effectively manage our wide range of client accounts, as well as streamline and improve internal processes.
OFFICIAL GOOGLE PARTNER
What this means for you is that you can be assured that we know what we’re doing, and we’re good at what we do. Paid advertising can become very, very expensive if it’s mismanaged – not only in wasted spend but also missed opportunity. Trust a Premier Google Partner with your account.
"What is PPC? What is SEM?". Click on each question below for a quick answer to some commonly asked questions about search engine marketing.
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Whether you’re looking to get more out of your digital presence or you’re a like-minded agency that wants to partner with us on a project, we’d love to hear from you!