Leverage user psychology, user experience, and the scientific method to drive more conversions.

A/B Split testing

Often we hear clients jokingly say to "hit the big green money button" to ramp up their online sales or leads. With split testing, we might work out that it is in fact a big orange button which will achieve that objective. A/B or ‘split testing’, is the method of comparing modified versions of the same page to work out which version will perform best. For example, we may test the impact of adding a phone number to the header, using "add to cart" instead of "add to bag" on product pages, or even a completely new page to test what works best. Some of these changes will have incremental benefit, and others might have substantial benefit. But only by taking a disciplined and scientific approach to finding out, will we be able to make your website the best it can be.

This means that we remove the need to make assumptions about what users are more likely to respond to (let’s face it, nobody gets assumptions right all the time). A/B Testing also opens doors to designs and techniques which may have otherwise been ignored or overlooked. Basically, in the simplest terms, A/B Testing is a way to ‘try before you buy’ and test how your clients respond to different layouts.
User Testing

Send users who fit your demographic through a series of specially designed tests. These tests are made to reveal the frictions and frustrations of people using your website. User testing is unique in that we can attain a combination of quantitative and qualitative feedback which can be immediately implemented on your website or used to form a set of split tests. Deliverables from our user testing projects include all user videos, full analysis, executive summary, recommendations (that can be passed straight onto a developer), and a highlights video which highlights the key moments throughout the user testing.
UX Wireframing

Our experience in optimising websites means that we are able to create a well-designed starting point with conversion rate in mind. To represent this, we use wireframes. A wireframe is a visual guide that represents the skeletal framework of a website. The purpose of these is to help the designer visualise where elements should be placed in order to satisfy a particular business goal.
Conversion Path Analysis

Tracking and analysis are key to working out where to start with your CRO journey (or what to do next). By analysing the steps on the path to conversion, we can identify steps or pages where users are stopping. Identifying these bottle necks is an important step to avoid leaking sales/leads. We use our custom-built reporting dashboards to keep track of your website as it grows, and gain insights as to which parts are working and which aren’t. Google Analytics is one of the key tools that we use to feed data into our dashboards, which provides extensively detailed information to remove any guesswork from strategies and find what user acceptance testing can miss.

We provide you the most relevant SEO data in our monthly reports, which we can customise to suit your needs. For example, if you would prefer weekly updates, we are happy to oblige. Or if you’d like a report focused specifically on local views, we can create that for you. If you aren’t quite sure what to ask for, share your thoughts with us and we can make some suggestions.


"What is CRO?" we hear you ask. We've put together a list of a few of the questions we often get asked about our CRO & UX services. Have a read through to get some quick answers to those burning questions!


What is CRO?
Conversion Rate Optimisation (or CRO for short) is the practice of converting visitors to your website into customers.
Conversion means that you have convinced someone to take an action that you wanted them to take, for example clicking on a "book now" button. CRO can be used for both lead generation websites and eCommerce sites, the conversion goals will just be different.
Why should I care about CRO?
CRO can offer:
- better ROI
- A more cost effective alternative to finding new visitors
- Encourages engagement from visitors
What is A/B Testing?
Also called split testing – this involves comparing two versions of the same page in order to compare which has a higher conversion rate.
An example of a split test could be; Version 1 text “Contact our fantastic SEO team today” vs Version 2 text “Contact our SEO team for a free audit today!”
What is a "call to action"?
A piece of persuasive text which is written to entice the reader to perform a desired act.
E.g. ‘Shop today’, ‘Contact our skilled team today!’, ‘Get your free quote now!”
What is User Experience?
User Experience (or UX) is a person's perceptions and responses resulting from the use and/or anticipated use of a product, system or service.
What is the difference between usability and UX?
Many people tend to confuse useability and UX (user experience) and while they sound very similar, they are quite different. Knowing which is which can mean the difference between a good website and a great website. Quite simply, useability is all about how user-friendly your website is as well as the efficiency of the interface. User experience is how your clients feel when they interact with your website.

There’s no use in having a stunning website which promotes creativity and interactive design but lacks in useability and is difficult and painful to navigate. Don’t get us wrong though, it goes the other way too. A website which is very simple to navigate yet lacks a pleasing visual appearance can make users feel quite bored and unsatisfied with your website. Finding that perfect balance between usability and user experience is what makes a great website – and we can help you get there.
What is conversion rate?
A percentage based off of the overall sessions on a website vs the number of ‘conversions’ experienced.
A conversion is usually a contact form submission, phone number click, link click, PDF download, and a product purchase for eCommerce sites.
What is a "value proposition"?
- A key feature which sets you apart from your competitors.
E.g. Free shipping/delivery, 100% Australian made, etc.

Our Happy Clients

We’re pretty proud of the businesses we’re lucky enough to call ‘our happy clients’. This is what they think of the work we’ve done for them.


  • Pillow Talk
  • Wild Earth
  • Rose Training
  • I Feel Good

Matt and the team at Alpha Digital have looked after our SEO since early 2014 and the results they have driven and the advice they have provided has been integral to our overall digital strategy. They are friendly, knowledgeable, helpful and professional and we very much see them as a valuable extension of our ecommerce team. They come highly recommended.

We have been working with Alpha Digital for in excess of 12 months. In that time the performance of SEO in our ecommerce channel has gone from strength to strength. Everything has improved exponentially. Page 1 listings for Keywords are up, Visitation has increased, bounce rate is down, conversion rate has improved, and most importantly, revenue has increased. We recommend Alpha Digital.

Wow! I highly recommend the Alpha Digital team. They are fun to work with and produced a great website for us without hassle. They regularly called me to update me on the project and enhanced my ideas to create something that not only looks great but will convert our visitors into enquiries. I can't recommend them enough.

… the team at Alpha Digital have proven to be invaluable to our marketing department at ifeelgood. They provide up-to- date expertise when supporting/managing our digital strategy. ifeelgood recommends Alpha Digital.



Whether you’re looking to get more out of your digital presence or you’re a like-minded agency that wants to partner with us on a project, we’d love to hear from you!


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