Search engine optimisation (SEO) is the process of making your website rank higher in Google (and other search engine) search results than your competitors. Since searchers are significantly more likely to click on links at the top of the first page than the bottom, SEO has a direct effect on how much traffic your website attracts. However, convincing the search engine you have the best content is only half the battle; you need engaging and relevant content to entice searchers to click on your website.
By identifying what your target market is searching for and the keywords they use to find it, we can help you create highly relevant web content that will be the first thing they see after running their search. Helpful information sections, product reviews, buying guides, FAQs and infographics are just a few of the types of pages we can create with your, all optimised for your users’ experience.
Rather than a typical client-agency relationship, we prefer to work in partnership with our clients to get you the best results. If you need search engine optimisation in Sydney, read on to see what we can offer in more detail.
CRO is all about getting more value from your traffic by leveraging the psychological factors that make them more likely to purchase. This, paired with low-friction UX design, tested using scientific method, provides our clients with the optimal results. We use a range of conversion rate optimisation techniques including A/B testing, user testing, conversion path analysis, heatmap tracking, landing page design, and wireframing.
We specialise in creating content that people love to consume, search engines love to crawl, and that add people to your funnel. By gearing our content towards popular searches (through researching keywords and trends) and optimising for specific locations where possible, we can implement data-driven strategies to create results. But, we not only create content for search engines, we make content to suit channels that match your goals. Using this approach has helped us to not only encourage more visitors on our clients’ websites, but win the right visitors who are more likely to convert.
We use our custom-built reporting dashboards and tracking configurations that provide us with deep insights into what is/isn't working and what to do about it. Our experience with Google Analytics, Data Studio, CRM/DMP data, and 3rd party data, provide us and you with the information we need to make the right decisions - with no guess work.
A persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers. Buyer personas are created from data that has been gathered from your analytics, customer database, and enriched with 3rd party data to learn who your customer is, their behaviour, what makes them tick. All of this information can empower design, copywriting, and other marketing efforts that will perform much better.
Our Happy Clients
We’re pretty proud of the businesses we’re lucky enough to call ‘our happy clients’. This is what they think of the work we’ve done for them.
Matt and the team at Alpha Digital have looked after our SEO since early 2014 and the results they have driven and the advice they have provided has been integral to our overall digital strategy. They are friendly, knowledgeable, helpful and professional and we very much see them as a valuable extension of our ecommerce team. They come highly recommended.
We have been working with Alpha Digital for in excess of 12 months. In that time the performance of SEO in our ecommerce channel has gone from strength to strength. Everything has improved exponentially. Page 1 listings for Keywords are up, Visitation has increased, bounce rate is down, conversion rate has improved, and most importantly, revenue has increased. We recommend Alpha Digital.
Wow! I highly recommend the Alpha Digital team. They are fun to work with and produced a great website for us without hassle. They regularly called me to update me on the project and enhanced my ideas to create something that not only looks great but will convert our visitors into enquiries. I can't recommend them enough.
… the team at Alpha Digital have proven to be invaluable to our marketing department at ifeelgood. They provide up-to- date expertise when supporting/managing our digital strategy. ifeelgood recommends Alpha Digital.
GET IN TOUCH
Whether you’re looking to get more out of your digital presence or you’re a like-minded agency that wants to partner with us on a project, we’d love to hear from you!