Google AdWords is still our most popular advertising platform for large and small businesses alike. Our PPC specialists can ensure, with the use of Google AdWords, that you are right up the top of Google’s search results every time. With targeted keywords and location-based strategies, we can aim our PPC advertising at the right customers to make sure you see results.
As a Certified Premier Google Partner, we’ve got experience delivering high-quality campaigns to a huge range of clients across Brisbane, Melbourne, Sydney and International. To help us better manage our clients’ accounts, we’ve also developed a number of proprietary tools that strike the perfect balance between automation and manual adjustments – we’ve seen first-hand how ugly a fully automated account can get!
For online retailers, Google Shopping is a must-have extension of AdWords. Google Shopping allows specific products, images and prices to be shown at the very top of the page, linking directly to the product on your website. We find that this is a fantastic way for clients that compete on price to be shown right alongside their more expensive competitors. The information is also pulled directly from your website, so any products that increase/decrease in price, go out of stock or are newly added to the website are automatically updated in your Google Shopping account.
We work with our clients to figure out the best way to set up new or existing websites to take advantage of this fantastic platform. If you run an ecommerce store and want to get your products seen, we highly recommend a Google Shopping campaign, run through the AdWords PPC interface.
Remarketing is a powerful PPC strategy that we love at Alpha Digital. Remarketing platforms allow us to advertise directly to visitors who have left the website with targeted messaging and promotions. This works fantastically well in conjunction with other paid efforts to make sure you’re converting the largest amount of your traffic possible.
For us, remarketing is an important part of any marketing campaign. It’s relatively cheap, easy to set up and offers a great ROI. If you’ve already paid to get visitors onto your website, why wouldn’t you want to convert as many as possible into paying customers?
Social media platforms such as Facebook, Instagram and YouTube allow us to access the data of a huge number of users. The amount of information collected by these platforms is incredible from a business’ perspective.
Access to all of this data means we can more effectively target your campaigns to the right people on a platform they are engaged with. A well structured and executed Facebook, Instagram or YouTube campaign can do wonders for both social presence and website traffic. These types of campaigns are heavily reliant on the advertising content though, so we make sure we work with our clients to create the best possible images or videos.
Our clients have access to a massive inventory of display advertising on a range of publishing websites. Our programmatic advertising strategies are created specifically to suit the business or campaign goals of each client. Creative can be supplied by the client or created by Alpha Digital depending on the requirements of the campaign. We maintain our philosophy of full transparency to ensure our client knows where every cent is spent and what ROI we are achieving.
Constantly battling Google for search engine supremacy is Bing. Despite still holding a (substantial) minority of search share, it has been growing in popularity over recent years.
We’ve always recommended Bing campaigns to our clients in addition to a strong AdWords campaign. The main reasons are that it’s usually fairly easy to convert a high-performing AdWords campaign into a Bing campaign and that it’s traditionally been less competitive and therefore much cheaper. As Bing increases in popularity we do expect it to become slightly more expensive – but no less effective.
The technology available to digital marketers moves at a pretty crazy pace. There’s always something new or ‘disruptive’ that promises the world.
A lot of the time, these new tools fall short. Our response was to put together a toolkit of 3 rd party technology we use for our clients, combined with building a suite of proprietary tools. We call these ‘Alpha Metrics’.
Alpha Metrics fills the gaps left by tools that try to do everything (unsuccessfully) and those that try to do one thing well (usually with greater success). We’ve developed these to more effectively manage our wide range of client accounts as well as streamline and improve internal processes.
We can proudly say that we’re a Google Partner agency. More than that, we’re a Premier Google Partner agency. That means Google recognises us a specialist AdWords agency meeting a wide range of minimum requirements from account quality to advertising spend.
What this means for you is that you can be assured that we know what we’re doing, and we’re good at what we do. Paid advertising can become very, very expensive if it’s mismanaged – not only in wasted spend but also missed opportunity. Trust a Premier Google Partner with your account.