Google AdWords is still our most popular advertising platform for large and small businesses alike. Our PPC specialists can ensure, with the use of Google AdWords, that you are right up the top of Google’s search results every time. With targeted keywords and location-based strategies, we can aim our PPC advertising at the right customers to make sure you see results.
As a Certified Premier Google Partner, we’ve got experience delivering high-quality campaigns to a huge range of clients across Brisbane, Melbourne, Sydney and International. To help us better manage our clients’ accounts, we’ve also developed a number of proprietary tools that strike the perfect balance between automation and manual adjustments – we’ve seen first-hand how ugly a fully automated account can get!
For online retailers, Google Shopping is a must-have extension of AdWords. Google Shopping allows specific products, images and prices to be shown at the very top of the page, linking directly to the product on your website. We find that this is a fantastic way for clients that compete on price to be shown right alongside their more expensive competitors. The information is also pulled directly from your website, so any products that increase/decrease in price, go out of stock or are newly added to the website are automatically updated in your Google Shopping account.
We work with our clients to figure out the best way to set up new or existing websites to take advantage of this fantastic platform. If you run an ecommerce store and want to get your products seen, we highly recommend a Google Shopping campaign, run through the AdWords PPC interface.
Social media platforms such as Facebook, Instagram and YouTube allow us to access the data of a huge number of users. The amount of information collected by these platforms is incredible from a business’ perspective.
Access to all of this data means we can more effectively target your campaigns to the right people on a platform they are engaged with. A well structured and executed Facebook, Instagram or YouTube campaign can do wonders for both social presence and website traffic. These types of campaigns are heavily reliant on the advertising content though, so we make sure we work with our clients to create the best possible images or videos.
Constantly battling Google for search engine supremacy is Bing. Despite still holding a (substantial) minority of search share, it has been growing in popularity over recent years.
We’ve always recommended Bing campaigns to our clients in addition to a strong AdWords campaign. The main reasons are that it’s usually fairly easy to convert a high-performing AdWords campaign into a Bing campaign and that it’s traditionally been less competitive and therefore much cheaper. As Bing increases in popularity we do expect it to become slightly more expensive – but no less effective.
Alpha Metrics fills the gaps left by tools that try to do everything (unsuccessfully) and those that try to do one thing well (usually with greater success). We’ve developed these to more effectively manage our wide range of client accounts as well as streamline and improve internal processes.
OFFICIAL GOOGLE PARTNER
What this means for you is that you can be assured that we know what we’re doing, and we’re good at what we do. Paid advertising can become very, very expensive if it’s mismanaged – not only in wasted spend but also missed opportunity. Trust a Premier Google Partner with your account.
"What is PPC? What is SEM?". Click on each question below for a quick answer to some commonly asked questions about search engine marketing.
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Whether you’re looking to get more out of your digital presence or you’re a like-minded agency that wants to partner with us on a project, we’d love to hear from you!