Video & YouTube Advertising.

With the decreasing attention span of consumers and increased competition to capture it, it’s crucial we pay attention to the information we have on how best to do that. We have seen a clear preference from users for video content.

We know that 73% of users prefer to watch a video to learn about a product or service and studies have also shown that 88% of people have been convinced to buy a product or service by watching a brand’s video.

Of course these exact numbers may vary from platform to platform, but in the case of TikTok,     a survey found that 79% of respondents had used the platform to discover new brands and of these, 54% had purchased from a brand after seeing their content. These statistics are similar to what we have seen from YouTube advertising too, with the video platform advertisements resulting in 70% of people buying a product after they have seen it in a YouTube ad.

Video assists brands in educating and relating to customers in an authentic way, reinforcing the brand connection and remaining top of mind.

Audiences are becoming increasingly selective and demanding, and the good news is there’s ample opportunity to leverage their criteria. Through both organic and paid channels, brands are able to tell their stories to a curated audience of their choosing.

With such a wide range of targeting options across video platforms, reaching users at a specific stage in the customer journey is now easier than ever. Instagram launched their reels feature to compete with TikTok back in 2020. Meta joined the trend in 2021, and of course the veteran of video – YouTube provides ample opportunity for placements.

Whether your goal is customer acquisition or loyalty, video remains an integral part of brand building activity and when paired with direct response, it delivers consistent incremental growth.

Our video advertising teams, located in both Brisbane, Sydney and Melbourne, are well versed in knowing exactly which channels will give you the most bang for your advertising buck. Whether your goal is to build brand awareness, keep your business top of mind, or simply drive sales, we’ll work with you to design a video advertising campaign that ticks all the right boxes.

In the same way social media and programmatic advertising require specific targeting to ensure they are placed in front of the correct audience to achieve goals, doing the same with video advertising is essential. Much like other channels, video advertising services allow us to use demographic and psychographic data to analyse and recommend where it should be placed to reach the right users. In addition to using data to determine your video’s deployment, we can also collect data about your audience to better target and continuously refine all of your future campaigns.