Attract new customers on social media
Today’s social media landscape is a pay-to-play game. Organic reach is down, and the focus has shifted to targeting your audience, building customer journeys and driving purchase intent through paid social media strategies.
The Essentials: Timing, Targeting & Platform
You’ve worked hard to create your social content, so why wouldn’t you target and amplify it through the right channels?
Facebook is the largest social media platform and has a wealth of data that we use to craft compelling campaigns that truly resonate with your target market.
At the same time, Instagram’s unique visual charm lends itself to clever marketing campaigns and product placements that seamlessly blend into the organic landscape.
We get to know your target audience and create highly targeted social media advertising campaigns that reach them on the right platform at the right time.
Drive Leads, Revenue and Brand Awareness
We leverage powerful ad targeting options to reach new and existing customers. Did you know that we can target custom audiences based on your social engagement, website traffic, and customer data? We also combine that with interest, demographic, and behavioural targeting to efficiently drive brand awareness, revenue, and leads.
- We get to know your business and work with you to set goals and key KPI’s.
- Then, we custom build Facebook and Instagram strategies around the metrics that matter to you.
- We leverage your creative assets and run split tests to identify the most effective imagery, copy, and ad formats.
- We target your campaigns to the right audience, at the right point in the sales funnel.
- We optimise your copy, creative, and audiences to make the most of your ad spend and get results.
Optimise the Sales Funnel
Paid social media isn’t about blasting your target market with ads.
It’s about easing new customers through your sales funnel and nurturing your existing customer base.
By combining our unique audience insights and strategic approach, we take your customer on a journey from awareness to consideration, decision, retention and advocacy. From targeting specific users to selecting the right ad format, we’ve mastered the variables that can make or break your campaigns.
Grow Your Business with Social Media
We drive your social media and business growth with targeted campaigns that speak to specific audiences at different stages of the sales funnel. We create custom strategies including, but not limited to:
- Reach and awareness campaigns that increase your brand’s presence online.
- Traffic and engagement campaigns to build your community online and drive customers to your website.
- Lead generation campaigns to gather customer data.
- Conversion campaigns that drive leads, registrations, purchases, and more.
- Remarketing ads that keep you front of mind and drive strong ROI.
Here is a quick list of answers to the questions we’re often asked about our social media advertising service.
Social media marketing is the process of using social media platforms such as Facebook, Instagram, Snapchat, and LinkedIn in order to drive traffic to a website. It is a powerful way for businesses to reach current and prospective customers and has become a crucial part of a digital marketing strategy. Not only does it allow you to reach a broader audience and engage on a more personal level, but you also have the ability to target very specific markets in order to maximise the success of your digital marketing efforts.
Whether you’re looking to increase your brand’s awareness or drive conversions online, social media marketing has become a business necessity. Not only does social media allow you to build strong relationships with your existing customers, but it can assist you in attracting new customers.
Social media is often the starting point for many potential customers in the sales funnel. Due to its specific targeting capabilities, we are able to reach new customers before they have even heard of your brand. We can then utilise custom audiences to filter these people through the funnel, creating strong connections, while driving conversions and repeat purchases.
Social media is also known to generate uplift in other channels. As we see its data and advertising functionality increase, so too will its generation of revenue.