Social Media Advertising
Building your business with social media advertising
The increasing daily use of social media provides fertile ground for your business to reach your prospects and customers during their everyday routine. We work to get to know your audience better and use this to get your brand in front of your prospects and customers. Use social media advertising to keep your brand front of mind with your customer base.
Social media: your customer match-making service
Sure, you can connect with your usual customer base on social media, but it’s also a great place to meet new people. Social media advertising provides an excellent opportunity to branch out and start creating relationships with new audiences. We start by analysing the type of customer already interested in your brand, then use that intel to target more people like them. Alternatively, we can use social to help you talk to a completely new audience altogether.
Getting to know your social media advertising audiences
Social media is the great data aggregator. Using the ever-growing capabilities of social media platforms, we can help you gain greater insights into the demographics and psychographics of your audiences – from the basics like age, gender and location right through to their personal interests and what they do for a living. We can then use this data to start crafting your messages to suit your audience and their needs.
Social media advertising and creating repeat business
Using tools like Facebook’s tracking pixel and database uploads, we can display your ads to reach customers who have entered your site and committed a particular action, like visiting a certain page or abandoning their cart – we can also target those subscribed to your mailing list and people like them. Support them through the buying cycle by remarketing to them with tailored communications from your business.
Real business growth with social media advertising
Being able to target key audiences with your specific marketing messages inevitably leads to a more engaged customer base. And that means more leads, increased revenue, and improved brand awareness – not to mention a better performing buying cycle that will free you up to do more of the things that matter to your business.
Featured Clients
Brisbane, Sydney and Melbourne social media advertising
Our paid advertising teams, working in Brisbane, Sydney and Melbourne, craft strategic social media advertising campaigns designed to support your business objectives, grow sales revenue, and help your business succeed. Using scientific and data driven methods, we use social media advertising to help you find new customers and deliver real, tangible results.
FAQs
Here is a quick list of answers to the questions we’re often asked about our social media advertising service.
- What is social media marketing?
Social media marketing is the process of using social media platforms such as Facebook, Instagram, Snapchat, and LinkedIn in order to drive traffic to a website. It is a powerful way for businesses to reach current and prospective customers and has become a crucial part of a digital marketing strategy. Not only does it allow you to reach a broader audience and engage on a more personal level, but you also have the ability to target very specific markets in order to maximise the success of your digital marketing efforts.
- How do you use social media for business?
Whether you’re looking to increase your brand’s awareness or drive conversions online, social media marketing has become a business necessity. Not only does social media allow you to build strong relationships with your existing customers, but it can assist you in attracting new customers.
- Where does social media fit into a digital marketing strategy?
Social media is often the starting point for many potential customers in the sales funnel. Due to its specific targeting capabilities, we are able to reach new customers before they have even heard of your brand. We can then utilise custom audiences to filter these people through the funnel, creating strong connections, while driving conversions and repeat purchases.
Social media is also known to generate uplift in other channels. As we see its data and advertising functionality increase, so too will its generation of revenue.