PPC & Google Ads.

The Pay Per Click model, better known as PPC (or sometimes, Google Ads, formerly known as AdWords), has completely upset the advertising apple cart. Why? Well, unlike traditional ad formats, with PPC your budget never goes to waste, because you literally get what you pay for. In PPC advertising, you only ever pay when users actually click on your ad – this mostly happens in search engines, but some social platforms use this model too.

It might appear simple on the surface, but this is a system with a lot of moving parts. PPC works on bidding systems where ad space is auctioned off – but not always to the highest bidder. To knock your competitors out of the top spots, there’s lots to think about – which is where we come in. From targeting keywords, bidding strategies and ad copy through to ad extensions, split testing, quality scores and more, we can help you to master the art of PPC

To drive revenue growth, it’s important to cover as much of the market as you can – so a PPC advertising strategy that combines both Google AdWords and Bing advertising networks is a no-brainer. While both platforms are very similar on the surface there are minor subtleties which can be used to tweak your campaigns to get the best results. The kicker is that we can easily import a successful Google AdWords campaign into Bing Ads, broadening your reach at very little cost.

For online retailers, Google Shopping ads are essential. This ad format allows you to seamlessly integrate your online retail website with the Google Shopping network. This network displays product-based ads directly in the search results page – getting your product in front of your prospects early in the buying cycle. A high-performing Google Shopping campaign requires a well optimised product feed from your website. We work with our clients, web developers and product feed tech vendors to make this happen on every one of our campaigns.

Based in Brisbane, Sydney and Melbourne, our PPC teams combine smart, strategic thinking with digital marketing nous to create killer PPC campaigns that impact our clients’ bottom lines. Using best-practice keyword research and targeting, bid strategy, automation and modification, compelling ad copy and considered audience targeting, we tweak and fine-tune every account to keep those sales coming in.

Pay Per Click is a true all-rounder. PPC campaigns help you reach new audiences, keep your brand front of mind for existing customers, and extend your impressions across your potential customer base. A clever PPC strategy can take advantage of the buying mindset during your prospect’s initial research to give you the most bang for your buck.