Data & Analytics.
Analytics is more of an artform than most give it credit for, it can be used to shape, direct, and influence every aspect of your digital presence. It is the foundation for understanding the experiences your user’s have as they move across your digital touchpoints. It’s a tool that you need in your belt to help make smart decisions.
Custom Tracking
Tracking user behaviour on a site can be tricky, especially in instances where simply pasting some code on the site won’t work. We use our in-house specialists or team up with your web developers to implement custom tracking solutions that ensure you keep abreast of exactly what your users are up to on your site.
Reporting Insights
It’s all well and good to show metrics in an analytics report, but they are meaningless without context. We use a unique combination of tools to deliver insights that really matter. Our reports are crafted to suit your unique needs and drill down to give you a better understanding of what your users are doing, and why they’re doing it.