Franchise Marketing.

Franchising represents one of the most dynamically growing sectors of the economy. However, one of the primary pain points faced by franchised businesses is how to successfully consolidate all marketing activity under one direct management plan. We embed ourselves into your business, working with the relevant contacts to ensure that we are taking a holistic, strategic approach to managing the effectiveness of your digital marketing budgets and output.

With many players involved, we know how difficult it can be to manage your identity across business units, locations, and channels. Whether or not you have an asset management platform available, we will work with you to find a process that ensures consistency. Effective management of your brand, messaging, identity between franchises across Australia helps you present a unified front and avoid the appearance of a patchwork of loosely connected businesses.

When working with franchises, it is crucial to treat each local area independently and understand the nuances between each operating area. Our teams in Brisbane, Sydney, and Melbourne will ensure that we are driving all activity from a localised perspective. This includes the consideration of a focused content marketing or search optimisation strategy that speaks directly to each distinct area. Aside from optimising targeting, it is essential to build brand awareness and new networks that will generate ongoing business.

How do franchisees ensure that they are being seen, rather than feeling like a small cog within a much larger mechanism? Feedback is extremely important in the franchise marketing strategy cycle, hence the need to maintain close relationships with each business owner. Alpha Digital takes a co-operative style to marketing that brings all relevant parties to the table. An inclusive approach also provides for crucial customer feedback and results to be fed back to the franchisor, establishing confidence in the overall digital journey.

Our team of more than 40 multidisciplinary digital experts are highly experienced in understanding the unique needs of our clients and their businesses. Reach out to us if you want a franchise marketing agency in Australia that moves digital forward without applying a one size fits all approach.