The book “Marketing in the age of Google” written by former Google employee Vanessa Fox has some interesting stats I’d like to share about the importance of SEO and the growing need for quality Search Engine Optimisation strategies.
Overall ‘Search’ is changing. Paid search traffic is decreasing while organic is up. This is because people are searching with longer queries and becoming blind to ads. Organic results equals trust. However it should be noted that the click through rate (CTR) increases if both paid & organic links appear.