Google+, one of the most hyped up social media launches in memory, seemed to quickly fall off the radar. Many expected it to be a ‘Facebook killer’ and after trying the network, decided it was far from it. However, there is more to Google+ than merely being ‘just another social network’ – something many businesses and self-promoting individuals are finding out.
Google+ is different to Facebook (and Twitter, and Linkedin, and blogs…), but it’s also somewhat similar, combining elements of each in one simple, innovative platform. In addition to combining many of the best features of the existing social networks, it appears that Google+ may have a number of unique benefits for businesses as well. Google looks to have created Google+ with the integration of the social network and the search engine in mind. Many of the features of the website closely link with the search engine, and may actually benefit SEO. Some of these features include:
Clearly then, there is more to Google+ than meets the eye. The social network is popular with social media experts for a reason. Google is also constantly updating Google+, calling it not a ‘product’ but a ‘project’ – so we can probably expect many more updates to come. With Facebook stepping up its search tool, Google is going to have to ensure it offers businesses more reasons to concentrate social media efforts on its platform.
However, one thing is very much consistent between all social platforms – your business will get nowhere without engagement; and you won’t generate any engagement without good quality content. To gain the full benefit from any of the mentioned features, businesses have to develop a strategy that allows them to post good quality content (whether it is original or shared from elsewhere), interact with customers, and network with other users.