Search engine optimisation is the art and science of increasing your rank in the organic (free) search engine listings. Primarily SEO relates to optimising your website for major Australian search engines such as Google, Yahoo and Bing.
Pay-per-click, often called search engine marketing, is designed to increase traffic to your site by focusing on pay per click targeted adverts in major search engines (e.g. Google Adwords). In addition, we can manage your banner advertisements and online marketing campaigns.
We believe that the main aim of a website is to talk the language of your target market. From small businesses to corporations, website development in Alpha Digital is a synergic process of our team working closely with you to make sure that your website is achieving the most adventurous strategic goals.
Social media marketing is designed to increase traffic to your site by utilising tools such as Twitter, You Tube, Facebook, Digg and more. Based in Brisbane, we can help design, manage and measure your Australian or Brisbane social media campaigns.
Digital Marketing explained
What are we going on about?
Why do we need SEO?
The search for products and services has greatly evolved over time, with the common universal answer to every problem now being to “Google it!”. Search engines, such as Google, Yahoo and Bing are designed to help us find what we are looking for as quickly and accurately as possible, and our role as Digital Agency Brisbane based company is to make sure that your site can be effectively optimised by these search engines to show in search results for people looking for your product or service.
We use only ethical SEO methodologies to make your site engaging for your target market, meaning that our work is based on strategy and factual research. We believe in helping you develop quality content and links to ensure your SEO results are sustainable and effective. Browse through our SEO services and truly understand how we develop SEO strategies for our clients.
Pay-per-click advertising – what is that about?
Pay-per-click advertising, consists of paid advertising that allows businesses to appear on adverts within each specific search engine. In Google these ads are the links highlighted in yellow at the top and down the right hand side of the results page. These are commonly referred to as Pay Per Click (PPC) and your Google Ad Rank (or where your ad displays) is determined by your bid price (how much you are willing to pay per click) and quality score. If your quality score is high, how much you pay will be lower and vice versa. If careful attention is not paid to keeping your quality score high, AdWords can be unnecessarily expensive.
Like SEO, an effective AdWords campaign begins with a thorough understanding of your products/services and target market. Constructing an efficient ad starts with identifying the keywords your customers use to find your products and services. Learn more about how pay-per-click services can benefit your business.
Web Design & Development
A quality, mobile optimised website has never been more important to a business than now, and it is a must have regardless of the industry or size of a company. As the way people search on the net evolves and new devices, like the iPhone (which didn’t exist several years ago), revolutionise Internet use, it’s important to work with an experienced, forward thinking company that has long-term goals of your business in mind. Alpha Digital’s founders have been building websites in Brisbane since the 1990’s and previously worked for and grew Queensland’s largest web design agency in 2006 Alfresco Design, when it was acquired by Next Digital.
As an Internet Marketing company with over a decade of experience in Web Design, Alpha Digital specialises in building functional, aesthetically pleasing, mobile friendly and search engine optimised websites. We feel that this mix of Web Development experience and internet marketing knowledge puts us in a niche amongst other web design agencies in Brisbane. We also feel the future of SEO will be influenced more and more by the quality of a website and the engagement metrics it earns.
The power of Likes, Shares, Pins and Tweets
Social media is the use of platforms like Facebook, Twitter, LinkedIn, etc. for social interaction. Creating an effective social media campaign is not easy, and appealing to your customers is a lot more than just updating your Facebook page. As a Digital Agency in Brisbane, we can help you with social media graphic design, creating competitions to increase your engagement and creating apps to truly connect with your customers.
Social media can also be used to promote an event or inform your clients of a new product launch, so it should be used cleverly and posts should be updated at the right times to really reach your target market. Learn more about our social media services.