What is SEO?
Search Engine Optimisation (SEO) is the process of making your website more visible in Google search. Often, this is confused with ranking at number 1 for a very specific keyword, but there is much, much more to it than that!
SEO essentially seeks to ensure your website better serves your customers than your competitors’ websites. Google relies on a wide range (hundreds!) of factors to determine this, and rewards the best websites by generally showing them higher in the search results. Some of the factors Google takes into account include how users engage with your website (do they spend lots of time and fill out forms, or do they leave after seeing a single page?), and the quality or authority of other websites linking to you (don’t confuse quality with the quantity when talking about links – one good, reputable link is better than a thousand ‘spammy’ links). This is where we come in!
I’m better than my competitors, so I don’t need SEO!
That’s great, but does Google know that? People don’t look for goods or services in the Yellowpages anymore – they Google it! That means you need to make sure Google knows you’re better. A big part of that is also showing your target market that you’re better. Provide them with useful content and keep them coming back. We’ll help you determine exactly what they’re looking for, and then develop all of the resources your website needs to really hook them in.
Businesses small and large; local, national and international.
We’re proud to not only help large national businesses like Pillow Talk, Wild Earth and Neto, but also small local companies. As an SEO Brisbane agency, the majority of our clients are from around south-east Queensland. We do however have clients based in Sydney, Melbourne and Perth as well, and can happily service clients based in these cities or anywhere in between. From talking to our clients, we know how hard it can be to find a reputable SEO agency. That’s why we pride ourselves on offering a great SEO service, tailored to our client’s needs. But don’t take it from us – check out our testimonials to find out for yourself!
What is PPC?
Pay-Per-Click (PPC) is basically any type of paid advertising that we offer. The majority of these ads are charged on a ‘per click’ basis; that is you pay for the ad when a user clicks on it. The remainder of these are usually charged on a ‘per-thousand’ impressions basis.
PPC advertising gives you much greater control over what your users see. You can also choose which users see what and segment your target market (platform dependant). One of the biggest differences between PPC and other types of online marketing is its immediacy. You can tell us that you want to start PPC and we can get ads running within a day or two. Compare that to the 3+ month lead time for SEO!
Currently, we offer PPC services on the following platforms:
What is Website Development?
Website Development is one of the most important services we offer, and almost all of the clients that come to us seeking other marketing services would benefit from some development work. Website development includes us making changes to the code of existing websites, or developing new websites from scratch.
What’s the Purpose?
Our focus when developing websites or making changes to existing websites is on making them better for the user. From this, clients see results such as better user engagement, better SEO results, and consequently, a much greater ROI from all marketing activities.
What is SMM?
Social Media Marketing (SMM) is the development and execution of social media strategies. That means we identify your business’ goals for social media and identify your target market and any existing digital assets we can use, and develop a customised strategy for your business. This can include the business ‘voice’ over social media, the platforms chosen, competitions etc. We will then work with you to execute these strategies.
Social media can be a great way for your business to build up a personality and relationships with your target market. Social media is also a great way to show your authority in your specific area. Whilst social media does not have a direct effect on SEO, it is a fantastic complementary service. Social media still offers a strong trust signal where there is a substantial following. It is also a great way to generate word-of-mouth based interactions with the business.
The Alpha Digital Difference
What we do
Alpha Digital is a Brisbane SEO, PPC, Social Media, Email Marketing and Website Development agency. From our head office in Brisbane and our office in Melbourne, we also service customers in Sydney, Melbourne and Perth.
We made the conscious decision early on to provide a range of digital marketing services, and not just focus on one or two. We know how frustrating it can be; having to talk to a number of different service providers, plus it often doesn’t make sense. Your SEO, PPC, Social, Web Development, and Email Marketing should all complement each other!
How we do it
The Alpha Digital difference is both in the services we provide, and the results we get. We don’t focus on trying to get you to #1 in Google for low-traffic/low-converting keywords, or try to get you as many likes as possible. We’re focused on the end goal – a measurable ROI. We want to show you how much you get in return for every dollar you’re spending on digital marketing, and we want to increase that as much as possible. In the end, that’s why you’re looking at a digital marketing agency in the first place isn’t it?
We also genuinely care about our clients, and ensuring they are happy partnering with us (as well as getting that ROI!). Whether that’s by running a local SEO Brisbane campaign and building a simple but highly-converting website for a small business, or running a national integrated SEO and PPC campaign for large eCommerce stores; we deliver results. Check out our video testimonials for reports from just a few of our long-term clients.
To find out how we can help your business get to the next level, contact us today.