alice McCALL

  • SEM
  • Social Ads

  • The Client

    alice McCALL is high-end women’s fashion designer based in Sydney. Since launching in 2004, alice McCALL has turned into a house-hold name. Her premium, feminine designs are delivered worldwide from 13 boutiques across Australia, 171 international stockists, and online store.

  • The Objective

    1. Increase brand awareness and online revenue.
    2. Replicate the strong performance of Google Ads on social media.
  • The Challenge

    alice McCALL is one of our existing Google PPC clients. After seeing the return on their Google ads campaigns, they decided to engage us on their paid social strategy.

    As social media becomes a pay-to-play game, the competition for Facebook and Instagram ad placements is increasing. Therefore, our challenge was to create high quality ads, that were on brand and maximised the return on ad spend.

  • The Solution

    Bridging Omni-Channel Promotions – We used our digital campaigns to bridge the gap between online and offline stores. By digitally promoting collection launches, key fashion events, warehouse sales, and in store events we have been able to engage and funnel social media customers into physical stores. Our ad copy and creative are all crafted to position alice McCALL as a go-to brand for any high-end occasion, and Spring Racing Carnival or weddings are key events that we use to attract customers online and in store.

    Granular Campaign Structure – Our unique granular structure has always been a key driver of success in all our accounts, and has seen similar effect for alice McCALL. We supplement our granular campaign structure with long term seasonal campaigns, agile short term promotions, and remarketing ads. The combination of granular segmentation, strong creative and effective budgeting has allowed us to always keep alice McCALL front of mind, while capturing extra sales from new and existing customers.

    Building Customer Journeys – Each campaign targets customers appropriately for their phase in the customer journey. Taking advantage of custom scripts, CRM data and lookalike audiences, we have enabled a seamless cross-device journey. This has allowed us to target the perfect alice McCALL customer at the exact stage of the customer journey they are in.

  • 312%

    Increase in Revenue

  • 232%

    Increase in Transactions

  • 24%

    Decrease in Cost Per Purchase

The Result

The customer journey is complex and there are many drop off points. It’s easy to for people to get distracted from a shopping cart or forget to follow up on a promotion.

By positioning alice McCALL on multiple channels and device touchpoints, we have provided customers with consistent brand reminders. Combining that with compelling copy and hyper-targeted campaigns, we’ve been able to capture the target markets’ attention when they’re actively planning a purchase or relaxing on social media.

The consistent, targeted reminders have pulled alice McCALL’s customers through the sales funnel to increase sales, while positioning the brand as a go-to destination for occasion wear.

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