What is SEO?
Search engine optimisation (SEO) is the process of making your website rank higher in Google (and other search engine) search results than your competitors. Since searchers are significantly more likely to click on links at the top of the first page than the bottom, SEO has a direct effect on how much traffic your website attracts. However, convincing the search engine you have the best content is only half the battle; you need engaging and relevant content to entice searchers to click on your website.
By identifying what your target market is searching for and the keywords they use to find it, we can help you create highly relevant web content that will be the first thing they see after running their search. Helpful information sections, product reviews, buying guides, FAQs and infographics are just a few of the types of pages we can create with your, all optimised for your users’ experience.
Rather than a typical client-agency relationship, we prefer to work in partnership with our clients to get you the best results. If you need search engine optimisation in Sydney, read on to see what we can offer in more detail.
Alpha Digital specialises in eCommerce SEO, which is a complex beast that we are uniquely qualified to tame. We work predominantly with WordPress, Neto, Magento and Kentico for SEO eCommerce clients, but our technical skills enable us to easily work with other CMS as well.
Since savvy consumers often compare multiple online stores’ offerings to get the best deal, having a responsive, easily navigable eCommerce website that ticks all the technical boxes is vital for getting customers through your funnel to checkout as seamlessly as possible.
Users are now predominantly using mobile devices with shopping as no exception. Many businesses see equal or even more mobile traffic than desktop, highlighting the importance of having a mobile-optimised eCommerce website. Even if users are only checking out the site on mobile first to later buy on desktop, if your site isn’t optimised for mobile use, they aren’t likely to return at all. We of course include mobile optimisation for all of our eCommerce clients.
If your business offers services to a particular geographical area (such as plumbing, dog grooming, waste collection, etc.), you want to reach the market local to that area, rather than on the other side of the country. Local SEO is also handy for smaller online businesses delivering perishable or fragile goods, or competing with overseas stores’ shipping times and costs.
By taking a more targeted approach, we help you gain visibility with the people who are most likely to use your products and services, not to mention recommend them to friends and family living nearby.
Link building strategies
Demonstrating the “Web” part of the World Wide Web, link building is an often overlooked part of the SEO puzzle, but an extremely important one. By including links to related web sites and having other relevant websites link to yours, you build yourself as an authority in your chosen industry, both in your market’s eyes and in search engines.
The important thing to remember with link building is quality over quantity. This is much like recommendations in the real world, where 1000 recommendations from people unrelated to your industry are worth far less than just one from an industry leader. Similarly, a handful of quality links not only carry much more meaning than countless irrelevant ones, they also will funnel qualified leads directly to your website. Our links don’t just look natural, they are natural by employing techniques such as digital PR, supplier/affiliate links, directory listings, and leveraging existing brand mentions.
We use our custom-built reporting dashboards to keep track of your website as it grows, and gain insights as to which parts are working and which aren’t. Google Analytics is one such tool we use to feed data into our dashboards, which provides extensively detailed information to remove any guesswork from strategies.
We provide you the most relevant SEO data in our monthly reports, which we can customise to suit your needs. For example, if you would prefer weekly updates, we are happy to oblige. Or if you’d like a report focused specifically on local views, we can create that for you. If you aren’t quite sure what to ask for, share your thoughts with us and we can make some suggestions.
The Sydney SEO team here at Alpha Digital tailor our content marketing to suit your business while appealing to your target market. By focusing on popular keywords, locations and searches we can not only attract more traffic to your website, but attract the right kind of traffic, who are already interested in what you have to offer. We use strategies that attract users at all points in the purchase cycle to cast a wide but effective net.
We’re pretty proud of the businesses we’re lucky enough to call ‘our happy clients’. This is what some of our Brisbane SEO clients think of the work we’ve done for them.
Matt and the team at Alpha Digital have looked after our SEO since early 2014 and the results they have driven and the advice they have provided has been integral to our overall digital strategy. They are friendly, knowledgeable, helpful and professional and we very much see them as a valuable extension of our ecommerce team. They come highly recommended.
We have been working with Alpha Digital for in excess of 12 months. In that time the performance of SEO in our ecommerce channel has gone from strength to strength. Everything has improved exponentially. Page 1 listings for Keywords are up, Visitation has increased, bounce rate is down, conversion rate has improved, and most importantly, revenue has increased. We recommend Alpha Digital.
Wow! I highly recommend the Alpha Digital team. They are fun to work with and produced a great website for us without hassle. They regularly called me to update me on the project and enhanced my ideas to create something that not only looks great but will convert our visitors into enquiries. I can't recommend them enough.
… the team at Alpha Digital have proven to be invaluable to our marketing department at ifeelgood. They provide up-to- date expertise when supporting/managing our digital strategy. ifeelgood recommends Alpha Digital.