PROGRAMMATIC & DISPLAY ADVERTISING

Reach new audiences like never before through real time bidding!


CONTACT US
Programmatic Advertising

Programmatic removes the need for real-time bidding by allowing you to purchase ad impressions in advance. This eliminates some of the more menial work from your advertising, allowing you to focus on the important things.We can work with creative you supply, or provide it ourselves, depending on your specific goals and campaign requirements. Alpha Digital is committed to transparency so that you can always see your ROI and where every cent is spent.
Remarketing

Remarketing is a terrific way to reach out to customers who have found your website, expressed an interest in your products – perhaps even loaded up their cart – but left without completing a purchase. With timely targeted remarketing, you can engage with these customers while their interest in your offering and promotions is still at its highest.

Not only is remarketing incredibly powerful when combined with other paid strategies, it is also inexpensive and easy to set up, resulting in a high ROI.
Video Advertising

Video advertising utilises short, engaging videos to reach high volumes of users in your target audience.

Today, more and more advertisers are moving their budget away from traditional television advertising and into the digital space. As well as being a hugely engaging form of advertising, video is also useful in collecting first-party data and educating audiences. It allows us to reach users across the entire customer life cycle, and identify those who are most engaged before targeting them with complementary forms of advertising.

Alpha Digital has access to a massive inventory of video spots across a range of platforms (including YouTube, 9now, Plus7, and Tenplay), which allows our clients to reach a huge portion of the Australian online audience, as well as providing the option to run international campaigns.

Using Alpha Digital’s expertise, a video advertising campaign maximises your business’ visibility in a targeted, highly engaging environment.
 

PREFERRED TECHNOLOGY

 

 

FAQs

Programmatic is one of the newer technologies in the online marketing space - we've answered a few commonly asked questions below to give you a head start.

 
What is programmatic advertising?
Programmatic advertising takes advantage of real time software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It is essentially the stock exchange of digital advertising.
Wat is RTB?
Real time bidding (RTB) is the purchase of digital advertising space in real time. During this process, algorithms and software automate the purchase, placement, and optimisation based on your brief.
what is DoubleClick?
DoubleClick is an integrated set of tools created by Google for agencies and advertisers to create and manage digital marketing campaigns.
What is the minimum cost of programmatic?
$5,000 per campaign.
What is an ad exchange?
An ad exchange is a virtual marketplace allowing advertisers (us) and publishers (websites) to buy and sell advertising space in real time.
What is the difference between retargeting and remarketing?
Remarketing - when you market your products to a person who has already seen your products - you are re-promoting your brand. Retargeting - when you change your strategy and target a different audience.
How much is retargeting?
There are no minimum cost to for retargeting, however we recommend a minimum of $2000 per month to allow enough data for optimisation.
 

GET IN TOUCH

Whether you’re looking to get more out of your digital presence or you’re a like-minded agency that wants to partner with us on a project, we’d love to hear from you!

 

Required Fields