PROGRAMMATIC & DISPLAY ADVERTISING

Reach new audiences like never before through real time bidding!


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Programmatic Advertising

Programmatic advertising enables us to help brands show highly relevant content to their target market all over the internet. Using first, second and third party data, we are able to reach the right audience, in the right place, at the right time. Targeting is based on user interests, demographics, browsing histories and shopping habits. Our programmatic advertising strategies are created specifically to suit the overall business and campaign goals of each client.

We strive to always maintain open communication with our clients and to uphold our philosophy of full transparency. We ensure all of our clients know where every cent is being spent and what ROI we are achieving.
Remarketing

You’ve already paid to get visitors onto your website, but how do you stay on their radar if they’re not quite ready to convert into paying customers? Remarketing is a powerful paid media strategy allowing you to serve advertising that is personalised to the users interaction with your website.

A good remarketing campaign can remind users about their experience with your brand. A great remarketing campaign can extend that brand experience throughout the advertising network and draw those ‘lost’ users back onto your website. To achieve great campaigns, we utilise both dynamic and static ads to deliver a combination of personalised messaging and promotions.

Remarketing works fantastically well in conjunction with other advertising strategies by re-engaging audiences that may have become distracted or otherwise disengaged.
Video Advertising

Video advertising utilises short, engaging videos to reach high volumes of users in your target audience.

Today, more and more advertisers are moving their budget away from traditional television advertising and into the digital space. As well as being a hugely engaging form of advertising, video is also useful in collecting first-party data and educating audiences. It allows us to reach users across the entire customer life cycle, and identify those who are most engaged before targeting them with complementary forms of advertising.

Alpha Digital has access to a massive inventory of video spots across a range of platforms (including YouTube, 9now, Plus7, and Tenplay), which allows our clients to reach a huge portion of the Australian online audience, as well as providing the option to run international campaigns.

Using Alpha Digital’s expertise, a video advertising campaign maximises your business’ visibility in a targeted, highly engaging environment.
 

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FAQs

Programmatic is one of the newer technologies in the online marketing space - we've answered a few commonly asked questions below to give you a head start.

 
What is programmatic advertising?
Programmatic advertising takes advantage of real time software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It is essentially the stock exchange of digital advertising.
Wat is RTB?
Real time bidding (RTB) is the purchase of digital advertising space in real time. During this process, algorithms and software automate the purchase, placement, and optimisation based on your brief.
what is DoubleClick?
DoubleClick is an integrated set of tools created by Google for agencies and advertisers to create and manage digital marketing campaigns.
What is the minimum cost of programmatic?
$5,000 per campaign.
What is an ad exchange?
An ad exchange is a virtual marketplace allowing advertisers (us) and publishers (websites) to buy and sell advertising space in real time.
What is the difference between retargeting and remarketing?
Remarketing - when you market your products to a person who has already seen your products - you are re-promoting your brand. Retargeting - when you change your strategy and target a different audience.
How much is retargeting?
There are no minimum cost to for retargeting, however we recommend a minimum of $2000 per month to allow enough data for optimisation.
 

GET IN TOUCH

Whether you’re looking to get more out of your digital presence or you’re a like-minded agency that wants to partner with us on a project, we’d love to hear from you!

 

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