PAY PER CLICK

Make sure your customers see your ads on Google, Facebook, Instagram and more.


CONTACT US
Google AdWords

Google AdWords is still our most popular advertising platform for large and small businesses alike. Our performance PPC specialists can ensure, with the use of Google AdWords, that you are right up the top of Google’s search results every time. With targeted keywords and location-based strategies, we can aim our AdWords advertising at the right customers to make sure you see results.

As a Certified Premier Google Partner, we’ve got experience delivering high-quality campaigns to a huge range of clients across Brisbane (and Australia, and internationally, too!) To help us better manage our clients’ accounts, we’ve also developed a number of proprietary tools that strike the perfect balance between automation and manual adjustments (we’ve seen first-hand how ugly a fully automated account can get!)
Google Shopping

For online retailers, Google Shopping is a must-have extension of AdWords. Google Shopping allows specific products, images, and prices to be shown at the very top of the page, with links directly to the corresponding products on your website. We find that this is a fantastic way for clients with competitive prices to be shown right alongside their more expensive competitors. The information is also pulled directly from your website, so any products that increase/decrease in price, go out of stock, or are newly added to the website are automatically updated in your Google Shopping account.

We work with our clients to figure out the best way to set up new or existing websites to take advantage of this fantastic platform. If you run an eCommerce store and want to get your products seen, we highly recommend a Google Shopping campaign in conjunction with an AdWords account.
Social Platforms

Social media platforms such as Facebook, Instagram, and YouTube allow us to access the data of a huge number of users. Access to all this data means we can more effectively target campaigns to the right people on a platform they are engaged with. A well-structured social media campaign can do wonders for both social presence and website traffic.

Because Facebook, Instagram, and YouTube campaigns are heavily reliant on visual content, we make sure we work with our clients to create the best possible images and videos to drive results.
Bing ads

Constantly battling Google for search engine supremacy is Bing. Despite still holding a (substantial) minority of search share, it has been growing in popularity over recent years.

We’ve always recommended Bing campaigns to our clients in addition to a strong AdWords campaign, because:

1. It’s usually fairly straightforward to convert a high-performing AdWords campaign into a Bing campaign, and

2. It’s traditionally been less competitive and therefore much more affordable. As Bing increases in popularity we do expect it to become slightly more expensive – but no less effective.

OUR TECHNOLOGY

The technology available to digital marketers moves at a pretty crazy pace. There’s always something new or ‘disruptive’ that promises the world. A lot of the time, these new tools fall short. Our response was to put together a toolkit of third-party technologies we use for our clients, combined with building a suite of proprietary tools. We call these ‘Alpha Metrics’.

Alpha Metrics fills the gaps left by tools that try to do everything (unsuccessfully) and those that try to do one thing well (usually with greater success). We’ve developed these to more effectively manage our wide range of client accounts, as well as streamline and improve internal processes.
 

OFFICIAL GOOGLE PARTNER

We can proudly say that we’re a Google Partner agency. But more than just that, we’re a Premier Google Partner agency. That means Google recognises us a specialist AdWords agency that meets a wide range of minimum requirements - from account quality to advertising spend.

What this means for you is that you can be assured that we know what we’re doing, and we’re good at what we do. Paid advertising can become very, very expensive if it’s mismanaged – not only in wasted spend but also missed opportunity. Trust a Premier Google Partner with your account.
 

FAQs

"What is PPC? What is SEM?". Click on each question below for a quick answer to some commonly asked questions about search engine marketing.

 
What is SEM?
Search Engine Marketing (SEM) is actually an all-encompassing term to describe SEO, AdWords/Bing Ads, and/or shopping feeds. More commonly, however, the term “SEM” is used interchangeably with AdWords or Bing Ads.
What is PPC?
Pay Per Click (PPC) is the form of paid advertising in which you literally pay per click. Ultimately, this model allows you to pay a fee (per 'click' on your advert) to attract new customers to site. This is in contrast to a CPM (Cost Per Mille [Thousand]) or CPA (Cost Per Acquisition) buying model.
How much does it cost to advertise on Google?
The good news is that there are no minimum costs to advertise on Google. However, we do recommend a minimum of $2,000 per month to allow for enough data to come through, which can then be analysed and turned into valuable insights for the next campaign.
Does PPC work?
Absolutely - Just take a look at our case studies to see how we've helped businesses make millions of dollars in annual revenue just through PPC.
What is Google Adwords?
Google AdWords is Google's official advertising tool that allows you to implement paid advertising through its different platforms such as Google Search, YouTube, Google Display Network, Gmail, and Google Maps.
How pay per click advertising works
Pay Per Click advertising is based on an open auction. Every time you bid on a search term, you are competing against other websites bidding on the same search term. The highest bidder has their ad shown at the highest spot. While the maximum bid certainly plays a big part in where ads appear, things like Quality Score (for AdWords), locality, and previous search history can affect ad positioning.
PPC vs. SEO
PPC allows for instant traffic, as you are paying for the traffic from platforms such as Google AdWords and Bing Ads. SEO, however, is a long-term advertising strategy that helps you increase your website traffic organically.
Does PPC help SEO?
PPC advertising indirectly helps SEO by allowing you to see what keywords are converting, which can then inform what type of landing page content should be written.
What is RLSA?
RLSA stands for Remarketing Lists for Search Ads. RLSA allows you to show different ads to users who have previously interacted with your website. For example, if someone has come to your website but not converted, you may decide to include a coupon in your future ads to entice that user to return and convert.
 

GET IN TOUCH

Whether you’re looking to get more out of your digital presence or you’re a like-minded agency that wants to partner with us on a project, we’d love to hear from you!

 

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