Google AdWords is still our most popular advertising platform for large and small businesses alike. Our performance PPC specialists can ensure, with the use of Google AdWords, that you are right up the top of Google’s search results every time. With targeted keywords and location-based strategies, we can aim our AdWords advertising at the right customers to make sure you see results.
As a Certified Premier Google Partner, we’ve got experience delivering high-quality campaigns to a huge range of clients across Brisbane (and Australia, and internationally, too!) To help us better manage our clients’ accounts, we’ve also developed a number of proprietary tools that strike the perfect balance between automation and manual adjustments (we’ve seen first-hand how ugly a fully automated account can get!)
For online retailers, Google Shopping is a must-have extension of AdWords. Google Shopping allows specific products, images, and prices to be shown at the very top of the page, with links directly to the corresponding products on your website. We find that this is a fantastic way for clients with competitive prices to be shown right alongside their more expensive competitors. The information is also pulled directly from your website, so any products that increase/decrease in price, go out of stock, or are newly added to the website are automatically updated in your Google Shopping account.
We work with our clients to figure out the best way to set up new or existing websites to take advantage of this fantastic platform. If you run an eCommerce store and want to get your products seen, we highly recommend a Google Shopping campaign in conjunction with an AdWords account.
Social media platforms such as Facebook, Instagram, and YouTube allow us to access the data of a huge number of users. Access to all this data means we can more effectively target campaigns to the right people on a platform they are engaged with. A well-structured social media campaign can do wonders for both social presence and website traffic.
Because Facebook, Instagram, and YouTube campaigns are heavily reliant on visual content, we make sure we work with our clients to create the best possible images and videos to drive results.
Constantly battling Google for search engine supremacy is Bing. Despite still holding a (substantial) minority of search share, it has been growing in popularity over recent years.
We’ve always recommended Bing campaigns to our clients in addition to a strong AdWords campaign, because:
1. It’s usually fairly straightforward to convert a high-performing AdWords campaign into a Bing campaign, and
2. It’s traditionally been less competitive and therefore much more affordable. As Bing increases in popularity we do expect it to become slightly more expensive – but no less effective.
Alpha Metrics fills the gaps left by tools that try to do everything (unsuccessfully) and those that try to do one thing well (usually with greater success). We’ve developed these to more effectively manage our wide range of client accounts, as well as streamline and improve internal processes.
OFFICIAL GOOGLE PARTNER
What this means for you is that you can be assured that we know what we’re doing, and we’re good at what we do. Paid advertising can become very, very expensive if it’s mismanaged – not only in wasted spend but also missed opportunity. Trust a Premier Google Partner with your account.
"What is PPC? What is SEM?". Click on each question below for a quick answer to some commonly asked questions about search engine marketing.
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Whether you’re looking to get more out of your digital presence or you’re a like-minded agency that wants to partner with us on a project, we’d love to hear from you!