Search engine optimisation (SEO) is the process used to rank your website in Google search results rank higher in Google (and other search engines). Google uses highly-complex, forever changing algorithms to compare websites, and produce the highest quality, most relevant search engine results.
Since searchers are significantly more likely to click on links at the top of the first page than the bottom, SEO has a direct effect on the traffic your website attracts.
However, convincing the search engine you have the best content is only half the battle; You need to produce ongoing, engaging and relevant content that will entice searchers to click on your website so you can convert them to customers.
A successful SEO strategy consists of over 200 factors that are tailored to meet the needs of different businesses and their websites. Put simply, SEO works to identify what your target market is searching for, the solutions they need and the keywords they use to find it. We can help your business become this solution by creating highly relevant, optimised web content (including useful information, product reviews, buying guides, FAQs and infographics) all optimised for your users' experience.
Rather than a typical client-agency relationship, we prefer to work in partnership with our clients to get you the best results for your business. If you need search engine optimisation in Sydney, read on to see what we can offer in more detail. Together, we can move forward into a successful future.
Alpha Digital specialises in eCommerce SEO, which is a complex beast that we are uniquely qualified to tame. We work predominantly with WordPress, Neto, Magento and Kentico for SEO eCommerce clients, but our advanced technical skills enable us to easily work with other CMS as well.
Since savvy consumers often compare offerings across multiple online stores, our eCommerce SEO approach ensures they are given a seamless experience, every time. This requires a responsive, easily navigable eCommerce website that ticks all the technical boxes and gives your customers an easy purchase process.
Users are now constantly using mobile devices, and shopping is no exception. Many businesses now see equal or even more mobile traffic than on a desktop, highlighting the importance of having a mobile-optimised eCommerce website.
Even if users are only researching the product on their mobile phone with plans to purchase on their desktop later, they’re unlikely to return to your site if it isn’t optimised for mobile use. With Google’s Mobile-First Index, the inclusion of mobile optimisation is integral for eCommerce success. This of course, is a prioritised service for our Sydney SEO clients.
If your business offers services to a particular geographical area (such as plumbing, dog grooming, waste collection, etc.), it’s important to reach the market local to that area, rather than on the other side of the country.
Local SEO is also handy for smaller online businesses delivering perishable or fragile goods (like meals or flowers), or competing with overseas stores’ shipping times and costs.
We take a more targeted approach by including locally-searched keywords and a targeted citation strategy in the content we create. This approach makes you visible to the people who are most likely to use your products and services, not to mention recommend them to friends and family living nearby.
Link building is an often overlooked part of the SEO puzzle, but an extremely important one. It’s developed a bad reputation over the years, as many Sydney SEO companies produced low-quality links to their websites in order to boost their traffic.
The linking strategy at Alpha Digital goes above and beyond this dying habit. By including links to related websites and having other relevant websites link to yours, you build yourself as an authority in your chosen industry, both in your market’s eyes and in search engines.
The important thing to remember with link building is quality over quantity. This is much like recommendations in the real world. , 1000 recommendations from people unrelated to your industry are worth far less than just one honest recommendation from an industry leader.
Similarly, a handful of quality links not only carry much more meaning than countless irrelevant ones. Our links don’t just look natural, they are natural. We employ techniques such as digital PR, supplier/affiliate links, directory listings, and leveraging existing brand mentions to deliver a tangible return for your business.
The time and money you put into ongoing SEO should deliver results. We care about creating these results, and use our custom-built reporting dashboards to keep track of your website as it grows. By doing so we’re able to gain insights as to which parts are working and which aren’t, and we can formulate the best approach in moving forward.
Google Analytics is an effective tool we use to feed data into our dashboards, which provides extensively detailed information to remove any guesswork from strategies.
We use a Google Analytics API to provide you the most relevant SEO data in our monthly reports, which we can customise to suit your needs. For example, if you would prefer weekly updates, we are happy to oblige. Or if you’d like a report focused specifically on local views, we can create that for you. If you aren’t quite sure what you need, connect with our expert Sydney SEO team and we can make some suggestions!
The Sydney SEO team here at Alpha Digital creates engaging marketing content tailored to suit your business, while capturing the attention of your target market. By focusing on popular keywords and trends, optimising for locations and implementing carefully crafted strategies, we can attract the right kind of traffic to your website.
This traffic is interested in what you have to offer and is ready to be converted to customers. We cast a wide but effective net by using strategies that attract users at all points in the purchase cycle.
"What is SEO?" we hear you ask. We've put together a list of a few of the questions we often get asked about our SEO service. Have a read through to get some quick answers to those burning questions!
Our Happy Clients
We’re pretty proud of the businesses we’re lucky enough to call ‘our happy clients’. This is what they think of the work we’ve done for them.
Matt and the team at Alpha Digital have looked after our SEO since early 2014 and the results they have driven and the advice they have provided has been integral to our overall digital strategy. They are friendly, knowledgeable, helpful and professional and we very much see them as a valuable extension of our ecommerce team. They come highly recommended.
We have been working with Alpha Digital for in excess of 12 months. In that time the performance of SEO in our ecommerce channel has gone from strength to strength. Everything has improved exponentially. Page 1 listings for Keywords are up, Visitation has increased, bounce rate is down, conversion rate has improved, and most importantly, revenue has increased. We recommend Alpha Digital.
Wow! I highly recommend the Alpha Digital team. They are fun to work with and produced a great website for us without hassle. They regularly called me to update me on the project and enhanced my ideas to create something that not only looks great but will convert our visitors into enquiries. I can't recommend them enough.
… the team at Alpha Digital have proven to be invaluable to our marketing department at ifeelgood. They provide up-to- date expertise when supporting/managing our digital strategy. ifeelgood recommends Alpha Digital.
GET IN TOUCH
Whether you’re looking to get more out of your digital presence or you’re a like-minded agency that wants to partner with us on a project, we’d love to hear from you!