CONVERSION RATE OPTIMISATION

From simple changes to complete overhauls, CRO can be a great way to boost the revenue your website generates.


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What We Do

At Alpha Digital we are experts in Conversion Rate Optimisation, a.k.a. CRO. The end goal of CRO is to increase your number of conversions (e.g., sales or leads) by improving your website’s user experience. We specialise in proven techniques such as A/B, Multivariate, and User Testing to track the performance of changes which will give you the optimal result.
A/B Testing

Also known as split testing, A/B Testing tests out two separate web page designs for the same content, and then compares how each performs with users. Because there is no “one size fits all” for web design, and different user bases may have their own preferences, this testing is vital for figuring out what works best for your specific audience. A/B Testing is a great way to try out different designs and techniques without putting all your eggs in one basket, so you can find the most engaging web layout for your users.
Multivariate Testing

Similar to A/B Testing, Multivariate Testing compares multiple variables at once, but more extensively. When you need to get down to a granular level to test how very specific changes will affect your conversion rate, Multivariate Testing is the way to go. This helps you find out specifically what users like about a particular design. As a leading CRO agency in Sydney, Alpha Digital is perfectly equipped to implement this complex technique for your benefit.
User Testing

Of course, one of the surest ways to find out what users like is to simply ask them. We can arrange test users for your website, drawn from your key demographics so you know the feedback will be representative of your broader user base. By setting goals for them to complete, we lead these users through your website to identify any pain points.

While other A/B and Multivariate Testing indicate trends of what users may subconsciously like about your design, User Testing points out your audience’s conscious impression of your website. Ease of navigation, load time and readability of text are just a few potential issues User Testing can signpost, all of which are immediately actionable. here.
 
 

What does CRO stand for?
CRO stands for Conversion Rate Optimisation.
What is CRO?
CRO (or Conversion Rate Optimisation) is a structured approach to improving the performance of a website as well as increasing the percentage of visitors to a website that will undertake a desired action on a webpage.
What is a conversion?
A conversion is when a customer responds to your call-to-action and engages in a desired action. For e.g. Your website has a call-to-action that says "Donate now" a conversion occurs when the customer makes a donation to the company.
How to increase conversion rate?
The conversion rate is the ratio of total visitors to visitors who perform desired actions and can be increased through a number of strategies. These include creating a strong call-to-action, A/B testing the content, layout and functionality of landing pages, tracking multiple page elements and conducting user testing to find how users best respond. As well as this, other factors such as usability and site speed are strong factors to conversion rate.
What is user experience?
A person's perceptions and responses resulting from the use and or anticipated use of a product, system or service.
How to improve UX?
User Experience (UX) can be improved through a number of techniques including reducing page loading time, making web pages responsive, using attractive call-to-actions and ensuring consistency throughout your website.
The difference between usability and UX?
Usability is about making your product or website intuitive and easy to use, whereas user experience (UX) is the emotional connection that a person feels when they interact with your product or website.
The difference between CRO and UX?
User Experience (UX) is intended to make your website easier and more intuitive to use, whereas CRO is intended to help you make actions on your website more available and desirable for users to engage in.

 

GET IN TOUCH

Whether you’re looking to get more out of your digital presence or you’re a like-minded agency that wants to partner with us on a project, we’d love to hear from you!

 

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