At Alpha Digital we are experts in Conversion Rate Optimisation, a.k.a. CRO. The end goal of CRO is to increase your number of conversions (e.g., sales or leads) by improving your website’s user experience. We specialise in proven techniques such as A/B, Multivariate, and User Testing to track the performance of changes which will give you the optimal result.
Also known as split testing, A/B Testing tests out two separate web page designs for the same content, and then compares how each performs with users. Because there is no “one size fits all” for web design, and different user bases may have their own preferences, this testing is vital for figuring out what works best for your specific audience. A/B Testing is a great way to try out different designs and techniques without putting all your eggs in one basket, so you can find the most engaging web layout for your users.
Similar to A/B Testing, Multivariate Testing compares multiple variables at once, but more extensively. When you need to get down to a granular level to test how very specific changes will affect your conversion rate, Multivariate Testing is the way to go. This helps you find out specifically what users like about a particular design. As a leading CRO agency in Sydney, Alpha Digital is perfectly equipped to implement this complex technique for your benefit.
Of course, one of the surest ways to find out what users like is to simply ask them. We can arrange test users for your website, drawn from your key demographics so you know the feedback will be representative of your broader user base. By setting goals for them to complete, we lead these users through your website to identify any pain points.
While other A/B and Multivariate Testing indicate trends of what users may subconsciously like about your design, User Testing points out your audience’s conscious impression of your website. Ease of navigation, load time and readability of text are just a few potential issues User Testing can signpost, all of which are immediately actionable.