When it comes to Pay Per Click advertising, Google AdWords is still our most popular platform. Whether your business is small or large, we can ensure you will be at the top of Google’s search results for related keywords, every time. By focusing on the right keywords and locations, we target your advertising to reach the right customers.
Alpha Digital is a Certified Premier Google Partner, and we have provided exemplary AdWords management in Sydney, Brisbane, Melbourne and internationally as well. We’ve also developed several proprietary tools to better serve our diverse range of clients, so you’ll always see the best results.
This extension of AdWords is essential for online retailers. Google Shopping shows relevant products, images, and prices at the top of the page, so your product is the first thing searchers see. If you compete on price, this is an excellent way to demonstrate your advantage over more expensive competitors. Since this information is pulled from your own website, it will always remain up to date and reflective of your current range and prices.
If you want to get your eCommerce products in front of your customers, we can work with you to find the best way to take advantage of this platform for your online store.
Since just about everybody is on at least one social media platform such as Facebook, Instagram or YouTube, these provide access to an enormous user base. Accessing this data allows us to target your campaigns to the right people, on a platform they already use.
Not only can a well-structured and executed social media campaign improve your social presence, it can directly translate into website traffic as well. Because these campaigns rely heavily on advertising content, we work with our clients to create images and videos that will resonate with their target market.
Bing has long been the underdog in the search engine battle for supremacy, and is steadily gaining ground year after year. Since Bing may one day soon rival or even supplant Google as the preferred search engine, we recommend both Bing and Google AdWords campaigns to ensure you reach all potential customers. Fortunately, converting a strong AdWords campaign into Bing is fairly easy, not to mention that Bing is currently the less expensive advertising platform.
The technology available to digital marketers moves at a pretty crazy pace. There’s always something new or ‘disruptive’ that promises the world.
A lot of the time, these new tools fall short. Our response was to put together a toolkit of 3 rd party technology we use for our clients, combined with building a suite of proprietary tools. We call these ‘Alpha Metrics’.
Alpha Metrics fills the gaps left by tools that try to do everything (unsuccessfully) and those that try to do one thing well (usually with greater success). We’ve developed these to more effectively manage our wide range of client accounts as well as streamline and improve internal processes.
We can proudly say that we’re a Google Partner agency. More than that, we’re a Premier Google Partner agency. That means Google recognises us a specialist AdWords agency meeting a wide range of minimum requirements from account quality to advertising spend.
What this means for you is that you can be assured that we know what we’re doing, and we’re good at what we do. Paid advertising can become very, very expensive if it’s mismanaged – not only in wasted spend but also missed opportunity. Trust a Premier Google Partner with your account.