PAY PER CLICK

Pay to make sure your customers see your ads on Google, Facebook, Instagram and more.


CONTACT US
Google AdWords

When it comes to Pay Per Click advertising, Google AdWords is still our most popular platform. Whether your business is small or large, we can ensure you will be at the top of Google’s search results for related keywords, every time. By focusing on the right keywords and locations, we target your advertising to reach the right customers.

Alpha Digital is a Certified Premier Google Partner, and we have provided exemplary AdWords management in Sydney, Brisbane, Melbourne and internationally as well. We’ve also developed several proprietary tools to better serve our diverse range of clients, so you’ll always see the best results.
Google Shopping

This extension of AdWords is essential for online retailers. Google Shopping shows relevant products, images, and prices at the top of the page, so your product is the first thing searchers see. If you compete on price, this is an excellent way to demonstrate your advantage over more expensive competitors. Since this information is pulled from your own website, it will always remain up to date and reflective of your current range and prices.

If you want to get your eCommerce products in front of your customers, we can work with you to find the best way to take advantage of this platform for your online store.
Social Platforms

Since just about everybody is on at least one social media platform such as Facebook, Instagram or YouTube, these provide access to an enormous user base. Accessing this data allows us to target your campaigns to the right people, on a platform they already use.

Not only can a well-structured and executed social media campaign improve your social presence, it can directly translate into website traffic as well. Because these campaigns rely heavily on advertising content, we work with our clients to create images and videos that will resonate with their target market.
Bing ads

Bing has long been the underdog in the search engine battle for supremacy, and is steadily gaining ground year after year. Since Bing may one day soon rival or even supplant Google as the preferred search engine, we recommend both Bing and Google AdWords campaigns to ensure you reach all potential customers. Fortunately, converting a strong AdWords campaign into Bing is fairly easy, not to mention that Bing is currently the less expensive advertising platform.

OUR TECHNOLOGY

The technology available to digital marketers moves at a pretty crazy pace. There’s always something new or ‘disruptive’ that promises the world. A lot of the time, these new tools fall short. Our response was to put together a toolkit of 3 rd party technology we use for our clients, combined with building a suite of proprietary tools. We call these ‘Alpha Metrics’.
Alpha Metrics fills the gaps left by tools that try to do everything (unsuccessfully) and those that try to do one thing well (usually with greater success). We’ve developed these to more effectively manage our wide range of client accounts as well as streamline and improve internal processes.
 

OFFICIAL GOOGLE PARTNER

We can proudly say that we’re a Google Partner agency. More than that, we’re a Premier Google Partner agency. That means Google recognises us a specialist AdWords agency meeting a wide range of minimum requirements from account quality to advertising spend.
What this means for you is that you can be assured that we know what we’re doing, and we’re good at what we do. Paid advertising can become very, very expensive if it’s mismanaged – not only in wasted spend but also missed opportunity. Trust a Premier Google Partner with your account.
 

FAQs

"What is PPC? What is SEM?". Click on each question below for a quick answer to some commonly asked questions about search engine marketing.

 
What is SEM?
Search Engine Marketing (SEM) uses paid digital advertising through different search engines to help grow your website's traffic and increase your sales and leads.
What is PPC?
Pay Per Click (PPC) is the form of paid advertising in which you literally pay per click. Ultimately, this model allows you to pay a fee (per 'click' on your advert) to gain new website visitors or customers.
How much does it cost to advertise on Google?
There are no minimum costs to advertise on Google, however we recommend a minimum of $1500 per month to allow enough data coming through.
Does PPC work?
Absolutely - Just take a look at our case studies to see how we've helped businesses make millions of dollars in annual revenue just through PPC.
What is Google Adwords?
Google AdWords is Google's official advertising tool that allows you to implement paid advertising through its different platforms such as Google Search, YouTube, Google+, Google Display and Google Maps.
How pay per click advertising works
Pay Per Click advertising is based on an open auction. Every time you bid on a search term, you are competing against other websites bidding on the same search term. The highest bidder has their ad show at the highest spot.
PPC vs. SEO
PPC allows for instant traffic, as you are paying for the traffic from platforms such as Google AdWords and Bing Ads, whereas SEO is a long-term advertising strategy that helps you increase your website traffic organically.
Does PPC help SEO?
PPC advertising indirectly helps SEO through the collection of data allowing you to see what keywords are converting.
What is RLSA?
RLSA stands for Remarketing Lists for Search Ads. RLSA allows you to show different ads to users who have previously interacted with your website. For example, if someone has come to your website but not converted, you may decide to include a coupon in your future ads to entice that user to return and convert.
 

GET IN TOUCH

Whether you’re looking to get more out of your digital presence or you’re a like-minded agency that wants to partner with us on a project, we’d love to hear from you!

 

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