Pay Per Click Brisbane

Grow your Brisbane business quickly online

Make sure your customers see your ads on Google and Bing.

Brisbane's Certified Premier Google Partner

As a Certified Google Premier Partner, we have extensive experience delivering high-quality campaigns to a huge range of clients across Brisbane, Australia, and internationally.

Our account structures are tried, tested, and refined.  We have a reputation for efficiency and have developed the proprietary tools that you want behind your Google AdWords campaigns.

Drive business growth quickly with our PPC Brisbane Team.

  • We balance efficient automation with precise manual adjustments to place your ads at the top of Google’s search results.
  • We continually test and optimise your campaigns to drive ongoing results.
  • We measure, track, and report on all of your campaigns via custom reports.

Start your journey

Google Ads

Achieve your business goals quickly.

Google AdWords is our most popular advertising platform for large and small businesses alike. Our Australian Paid Media specialists partner with you through the design, implementation, and optimisation of your campaigns across Google’s Search and Display networks. Using advanced keyword and audience targeting, bidding optimisation, account structure, location-based strategies, and more, we ensure your ads draw in the right customers.

Google Shopping

Get your products in front of your customers.

If you are an online retailer looking to expand your revenue, Google Shopping is a must-have for your PPC strategy. Google Shopping Ads allow your products, images, and prices to be shown at the very top of the search results page with direct links to your website. That makes it easier for you to:

  • Showcase your competitive prices directly alongside your competitors
  • Drive more traffic to your website
  • Capture better qualified leads already searching for your products
  • Promote your most up-to-date inventory

If you run an eCommerce store and want to get your products seen, we highly recommend leveraging the power of Google Shopping in conjunction with Google’s Search Ads to maximise the reach and impact of your PPC strategy.

Whether you have a new or existing website, we work with you closely to take full advantage of this innovative platform.

Bing ads

Despite holding a minority of search share, Bing’s growth in popularity has been substantial in recent years. WIth a 15% market share and 144 million monthly searches in Australia, Bing Ads offers an additional opportunity to expand your brand’s reach across the Bing Network (Bing, Yahoo Search, and AOL).

We recommended Bing campaigns to our clients in addition to a strong Google Adwords campaign, because:

  1. Transferring your Google Adwords campaigns to Bing Ads is straightforward and cost-effective.
  2. Bing is traditionally less competitive and therefore can be more affordable.

Bing’s platform is easy to leverage within your PPC strategy.

Feel the difference with Alpha Digital

Our Technology

We have created our own suite of proprietary tools that enable us to manage Google Adwords campaigns quickly and at scale. Our industry recognised campaign builders, budget trackers, broken link checkers, and reporting tools have been custom built by our in-house software developer and harness the powers of automation. 

We have uniquely developed these tools to streamline our processes, cut down on account management time, and increase your ROI. 

Official Google Partner

We can proudly say that we’re a Google Partner agency. But more than just that, we’re a Premier Google Partner agency. That means Google recognises us a specialist Google Ads agency that exceeds a range of requirements  – from account quality to advertising spend.

You can be assured that we’re good at what we do and know how to optimise your Google Adwords budget. Paid advertising can become very, very expensive if it’s mismanaged – not only in wasted spend but also missed opportunities.

Trust a Premier Google Partner with your account.

FAQs

"What is PPC? What is SEM?". Click on each question below for a quick answer to some commonly asked questions about search engine marketing.

  • Search Engine Marketing (SEM) is an all-encompassing term to describe SEO, Google Ads/Bing Ads, and/or shopping feeds. More commonly, however, the term “SEM” is used interchangeably with Google Ads or Bing Ads.

  • Pay Per Click (PPC) is the form of paid advertising in which you literally pay per click. Ultimately, this model allows you to pay a fee (per ‘click’ on your advert) to attract new customers to site. This is in contrast to a CPM (Cost Per Mille [Thousand]) or CPA (Cost Per Acquisition) buying model.

  • The good news is that there are no minimum costs to advertise on Google. However, we do recommend a minimum of $2,000 per month to allow for enough data to come through, which can then be analysed and turned into valuable insights for the next campaign.

  • Absolutely – Just take a look at our case studies to see how we’ve helped businesses make millions of dollars in annual revenue just through PPC.

  • Google AdWords is Google’s official advertising platform. It allows you to implement paid advertising through its different platforms such as Google Search, YouTube, Google Display Network, Gmail, and Google Maps.

  • Pay Per Click advertising is based on an open auction. Every time you bid on a search term, you are competing against other websites bidding on the same search term. The strongest bidder has their ad shown at the highest spot. It is important to note that while the maximum bid (amount willing to pay per click) certainly plays a big part in where ads appear, things like Quality Score (for Ads), locality, and previous search history can have a strong impact on ad positioning. Overall, higher quality ads typically lead to lower costs, better ad positioning, and better advertising results.

  • PPC allows you to quickly increase your website’s traffic volume by bidding and targeting on search terms relevant to your business. SEO is a long-term advertising strategy that helps you increase your website traffic organically.

  • Both SEO and PPC offer many benefits, especially when used together. PPC advertising can help SEO by allowing you to identify what keywords are converting, which can then inform what type of landing page content should be written. Advanced account managers leverage both tactics to drive results and increase your brand’s authority on the Search Engines Results Page (SERP), via organic and paid listings.

  • RLSA stands for Remarketing Lists for Search Ads. RLSA allows you to show ads to users who have previously interacted with your website using sequential messaging to maximise the reach and effectiveness of your paid media investment. For example, if someone has come to your website but not converted and is still searching for similar products or services on the search engine, you may decide to include a coupon in your future ads to entice that user to return to your website and convert.


Featured Clients

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