Programmatic Display Advertising Sydney

Fine Tune Your Audience Targeting

Take online marketing to the next level.

Programmatic Display Advertising Sydney

Programmatic display advertising allows you to target your audience like never before.

By leveraging real-time technology and software, programmatic fine tunes your targeting and makes your ad spend more efficient.

With unrivalled targeting capabilities, it’s easy to see why programmatic is taking over.  

Programmatic is an advanced form of display advertising. Using sophisticated real-time bidding technology, it places your ads on publisher websites at the right place and the right time.

How it Works

Here’s How Programmatic Works:

  1. Every time a publisher’s web page is loaded, the software collects information about the visitor and the site.
  2. Within milliseconds, the information is sent back and forth to an ad exchange.
  3. The ad space on that page is auctioned off, to the highest bidder with the most relevant ads based on the visitor’s past online behaviour.

Programmatic is like a matchmaker for your ads and your audience.

The software is more sophisticated and powerful than traditional display advertising. By removing the human guesswork, programmatic ensures that your ads are always placed in front of the right person.

Add The Alpha Digital Touch

  • We sprinkle in the finer targeting touches, with in-depth audience profiles based on interests, demographics, browsing histories, and shopping habits.
  • Our campaigns are always transparent. You can check in on the results at any time within our custom reporting dashboards.
  • We communicate and stay accountable.
  • Rather than working with one type of programmatic software, we choose the technology with the best fit for your goals.
  • We’ve worked with clients throughout Sydney and Australia, so you gain access to our deep programmatic expertise. 

Start your journey

Dynamic Retargeting Sydney

Win Back ‘Lost’ Customers

Great marketing doesn’t stop at convincing customers to get to your website. If you’re wanting to target anyone in the marketing mix, it’s the people who have already warmed up to your brand.

Previous visitors are more likely to purchase than first-timers. So, you haven’t necessarily lost a customer if they hit your site and leave. However, you do have to continue building their trust and stay front of mind.

Bring ‘lost’ customers back to your website with our retargeting services in Sydney.   

  • Our retargeting messaging and promotions are high impact and personalised.
  • We captivate and re-engage your audience with bespoke dynamic and static ads.
  • Every re-marketing ad is tailored to the visitor, their online browsing history and experience with you.

Imagine how much additional revenue is sitting in your abandoned carts. Get ahead of your competitors and re-engage distracted customers with our powerful retargeting strategies.

Our Preferred Technology

We give you access to sophisticated fit-for-purpose programmatic software.

  • Sizmek
  • Quantcast
  • Doubleclick
  • Rakuten
  • Rubicon
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