Following the motto ‘content is king’, you have written countless original and engaging blog posts, infographics and videos. You have done everything right, but your audience doesn’t seem to grow and you are struggling to get further exposure.
The truth is, creating good content is easy enough, but amplifying it is not. So how can you get more exposure with your content? An often overlooked but valuable option is content syndication. Content syndication is allowing multiple websites to feature your original content.
How is syndication different from content duplication?
“Two of the same pieces of content on two different websites, that’s duplicate content” you may exclaim. But fear not, there are ways around the pitfall of duplicate content. Here’s why: Google differentiates duplicate content and syndicated content.
What are the benefits of content syndication?
In a nutshell, content syndication carries the benefits of guest posting without the attached labour.
- NEW AUDIENCE: You can reach a different audience, but be mindful of only syndicating to sites that have a relevant audience (or audience segment). You will gain authority both on the human and SEO level.
- LINKBUILDING: With a link back to your website from the syndicated site, you will increase your website’s authority.
- LESS WORK: You can reap the benefits of the same piece of content multiple times.
How to Syndicate Content Like a Pro?
Syndicating content requests some technical boxes to be ticked:
#1 rel=canonical tag
Use a rel=canonical tag pointing back to the original article on your site. This tells search engines that the syndicated content is in fact just a copy, and that you are the original publisher.
Ask the publishing website to add a NoIndex tag to their page. By telling the search engines to keep the syndicated copy out of the index, any duplicate content issues are also solved.
#3 Direct Attribution Link
If the publishing site is not able to use a NoIndex or rel=canonical tag, you can ask for a link directly from the syndicated copy to the original article (not to your home page), crediting you for the content.
#4 Stay the Primary Source of Content
Keep your website the main source of content. Ensure that there is also a lot of high quality and unique content on your website, because the reputation-building benefit of syndication will give the best results if people have an incentive to visit your website for more.
If you’d like to find out more about content syndication or are interested in implementing that strategy for your website, contact us to get started!