Become an online authority in your industry
Position yourself as an industry authority with market-leading content.
Content Marketing Strategies
Grow your business with content.
Have you ever thought about how content can grow your business?
Customers buy from companies that they trust. By sharing content that inspires, informs, and entertains your audience, you build their trust and ultimately drive your business growth.
We take a uniquely creative and data-driven approach to your customer-centric content marketing strategy.
Our Sydney Team
Our Sydney content marketing team:
- Uses listening tools to stay on top of trending search trends and social media conversations
- Analyses your competitors to find content gaps you should rank for
- Optimises your content to be ‘search friendly’ and shareable
- Promotes your content through social, paid, and influencer channels
- Collects audience insights and customer data that can be used for remarketing
Influence the sales funnel
Push your customers through the sales funnel with targeted content, such as:
The advantages of content marketing with Alpha Digital are two-fold: Become front of your customers mind, all the while gaining audience insights that can be shared throughout your business.
Create content that converts on the metrics that matter to you:
- Increase your revenue and leads
- Raise your online visibility
- Build your e-mail database
Create buzz around your business.
Our Sydney content marketing agency gets the publications and influencers (that your customers actually care about) talking about you.
We use a data-driven approach to find out where your target audience hangs out online, and then inspire those sources to write stories about you.
In the process, you will naturally build SEO rich backlinks to your website and receive high quality website traffic.
By getting involved in the online conversations that matter to your brand, you will:
- Build brand awareness and authority
- Encourage social sharing and back links
- Boost your SEO rankings
- Build an engaged audience
- Help new customers to find you
Become front of your customers mind
Here are a quick list of answers to the questions we often get asked about our content marketing services.
Content marketing is traditionally a top of the sales funnel tool. Content builds trust, and customers who trust your brand will eventually buy from you.
Frequently publishing valuable content that solves your audience’s problems, will also help you to rank higher for your targeted keywords.
We also align our content with your business metrics to ensure that it converts. Work with our Sydney content marketing agency if you would like to:
- Increase e-mail subscriptions
- Drive sales and leads
- Acquire more website traffic
We also analyse the customer data that your website content generates. We use insights from your most (and least) popular posts to learn more about your audience, while also retargeting the new visitors you have acquired.
Acquiring a backlink is like receiving a vote of confidence from another website. It shows that they believe you are an authoritative and credible source of information within your industry. Therefore, Google ranks websites with a higher number of naturally acquired backlinks more favourably.
That’s also before you take into account the high-quality traffic that those backlinks will send your way!