Infographics are a great way to present information and a recent infographic from Microsoft caught my eye. What it shows is a dramatic predicted increase in online shopping. We discuss this further and how search engine optimisation can help get your e-commerce website ranking higher in search engines.
This represents 660% growth in online sales from 2009 to 2015. What an amazing increase in online shopping in a relative short period of time!
Fundamentally, the web is now starting to show the short of impact that was predicted in 1990s. It might have taken us a little time to get there but users behaviour has changed considerably since the 1990s and early 2000s in relation to online shopping. What was undertaken by the minority is now a mainstream activity. If retailers do not have an effective website presence that is optimised for search engines to attract visitors, then they risk their business as more and more consumers are shifting to online shopping.
E-commerce and impact on search engine optimisation
So, what does this all mean for search engine optimisation? Well SEO can help promote your e-commerce website in a number of ways to help capture some of that USD$1.4 trillion online shopping market by 2015. Lets have a look at some SEO techniques that can help:
- Search optimisation in organic search results: here a search optimisation company can assist you get higher organic rankings in search engines such as Google. Higher ranked sites are more likely to attract a significantly higher number of site visitors.
- Google places: Google places show local business results using their map products. E-commerce websites can be rated by visitors and they can also display their physical store’s address. Google places often feature high on search engine pages, which makes them a great way to target prospective buyers.
- Google shopping: Google’s new product search is a great new feature of Google that allows consumers to search and compare thousands of products online. Stores that have their products listed in this feature of Google increase the likelihood of getting more site visitors.
As such, using search engine optimisation techniques are a useful way to increase the prospective visits to your site. Assuming you then have a user friendly e-commerce website, then it is likely this leads to greater sales on your website. And, as we see that online shopping is becoming so large, even a small slice of the pie could be lucrative.