July 1, 2017
What are beacons - Alpha Digital

What Are Beacons & Why Should You Know About Them?

There has always been a challenge, showcasing the effects of digital marketing and its impact on bricks and mortar stores. However, the development of proximity based […]
March 31, 2017

Google Releases Free Version of Optimize 360

Free A/B and Multivariate testing tool by Google When I first heard about the possibility of Google releasing a free version of its Optimize 360 tool […]
March 28, 2017

Will your popup land you with a penalisation from Google?

Most of us aren’t fans of popups ads, especially those which show up around 2-3 seconds after you have entered a website, but did you know […]
May 9, 2016
6 essential design elements for an engaging business blog

6 Essential Design Elements for an Engaging Business Blog

If you’ve spent time around digital marketing professionals, you’ll know that one of our favourite phrases to use is “content is king”. High quality landing pages, […]
June 30, 2015

Usability is King

At Alpha Digital, data analysis is ingrained in everything we do. User behaviour analysis tools like heat map and scroll map analysis are great to help […]