November 23, 2017
amazon launches in australia

Amazon Launches in Australia

By the end of 2015, Amazon became the fastest ever company to reach US$100b in sales revenue. Today, Amazon is the fourth-most valuable publicly traded company […]
November 21, 2017
usability ux

Why is UX so important for SEO?

You have probably never realised how important the design and structure of a website is, not only for retaining customers on your site, but also for […]
October 13, 2017

How to Go on Better Dates with Your Agency

Agency horror stories are unfortunately a dime a dozen. Unresponsiveness and not feeling the love are synonymous with outsourcing to an agency. But there are some […]
October 10, 2017

Content Marketing vs Content Strategy: Best Practices for 2017

Content is King? Thanks to nearly every SEO “guru” touting this phrase, we are now living in the age of content for the sake of content […]
October 3, 2017

What is a persona and why are they important to SEO?

Here at Alpha Digital we often create a persona of our client’s target audiences to help us gain a deeper understanding of them, ultimately enabling us […]
September 29, 2017

The complete rundown on Local SEO

What is local SEO? Local SEO is an extension of the SEO practice as a whole. Local SEO is the process of optimising a local business’ […]
September 22, 2017

Measuring the Measurability of Marketing

The oft-quoted John Wanamaker once coined the phrase “half the money I spend on advertising is wasted; the trouble is I don’t know which half.” While […]
August 4, 2017

SEO explained… using race cars

What is SEO? How does it work How do you do it? Let me explain… with race cars.  SEO is all about winning a race to […]
August 1, 2017

robots.txt – Our Definitive Guide

The robots.txt file of a website is something that is rarely understood – and for good reason. The [optimised] robots.txt file is different for every website. […]