September 18, 2017

Clash of the titans – Facebook VS AdWords

Facebook and Google have been in the game for a while now.  AdWords has been around for 16 years and has by far the most developed […]
September 15, 2017

4 Tips to make your Instagram brand stand out in a saturated market

Instagram, unlike other social media, has a certain visual charm to it which allows room for us to seamlessly implement subtle marketing campaigns and product placements […]
August 7, 2017
social media - what do Google and Facebook know about you - Alpha Digital

What do Google and Facebook Know About You?

Have you ever wondered how much Google and Facebook know about you? Clearly they know a lot about you as you receive targeted ads on Facebook […]
August 1, 2017

robots.txt – Our Definitive Guide

The robots.txt file of a website is something that is rarely understood – and for good reason. The [optimised] robots.txt file is different for every website. […]
July 27, 2017
Can search engines read JavaScript - Alpha Digital-min

Can search engines read JavaScript?

We’ve all likely heard of JavaScript, some of us have a deep understanding of how the coding language works while the rest of us probably know […]
July 1, 2017
What are beacons - Alpha Digital

What Are Beacons & Why Should You Know About Them?

There has always been a challenge, showcasing the effects of digital marketing and its impact on bricks and mortar stores. However, the development of proximity based […]
April 20, 2017

How I.T. Gave me a Leg Up in Marketing

In the modern knowledge-based economy, being able to learn new skills and adapt to changing client needs is a necessity. What companies and individuals require to […]
March 31, 2017

Google Releases Free Version of Optimize 360

Free A/B and Multivariate testing tool by Google When I first heard about the possibility of Google releasing a free version of its Optimize 360 tool […]
March 14, 2017

What’s up, Doc? | Dr Google and the future of Automated Health Services

The Problem If you take a look at my Spotify playlists, you will see that my taste in music is pretty varied. I will happily listen […]