So, what if I told you that all of the work you have put in to a website’s functionality might actually be invisible to search engines?
Okay maybe not completely invisible… But it’s certainly a lot more expensive to crawl.
- Robots meta tags
- Structured data (Schema)
- Other meta data
- Google will also naturally support AMP
But what about other search engines?
The main points to take away;
- Other search engines still have a bit of catching up to do before they can safely say that they have the same functionality
It’s up to yourself or your client to decide just how much search engine readability you would like to sacrifice for engaging interaction and usability.