As Alpha’s Head of Digital Experience, Chris “Schmako” Schimkat is in his element when matching client objectives with actionable and effective SEO & CRO techniques. When he isn’t investigating code and website structure, you’re likely to find him in the kitchen,out on the soccer field, or relaxing with a spreadsheet.
This weekend, after a busy (but great) week, I opted for a quiet night-in to watch a movie. After the typical 2 hours spent to choose a movie on Netflix, we decided to watch Mel Gibson’s 2 ½ hour epic, Braveheart. It had been years since I had last watched it, and I was interested to see how my perception of the film had changed since I was a young[er] adult.
As the film went on, I felt myself marvelling at the masterful leadership displayed by William Wallace, starkly contrasted by the weak title-bearing “leaders” who opposed him. I couldn’t help but attempt to unravel the how and why of what made William Wallace such a compelling, skilled, and effective leader. To be able to lure a horde of hard-headed strangers to what could fairly be perceived as inevitable death, to then turn things around into an against-all-odds victory is the epitome of what leadership is and what it can achieve. What Wallace’s leadership created was the very definition of an organisation: “An organised group of people with a common purpose”.
For this reason, I was certain that lessons from the film, regardless of historical accuracy, would be rich in inspiration in preparation for my first formal week as a manager.
Here’s my best shot at identifying the anatomy of what made William Wallace the inspirational figurehead of an ideology and movement that far-out-lived himself.
Simon Sinek’s popular book and rhetoric “Start with Why” is exemplified by Wallace as he unites his followers (seemingly effortlessly) for a common purpose. The purpose isn’t wealth, fame, power, or selfishness – it’s about freedom for all of the people in Scotland. This is a clear message that is well-communicated to his followers. Because he started with a “why” that was relatable to others, there was never a moment where any of his followers forgot the purpose that they were fighting for.
My favourite mic-drop moment in the movie was this quote from Wallace, who said to Robert of the Bruce,
“Men don’t follow titles; they follow courage!”
It reminded me that being at the top of a hierarchy, position, and title doesn’t make you a leader. It was courage, leading from the front, putting himself on the line, and leading by example that made a Scottish Highland peasant into the leader that he needed to be to defeat his enemies.
Despite the ubiquitous presence of the aforementioned “why”, Wallace just needed a “how”. The best “why” in the world won’t work without an effective plan to execute. Wallace’s uncle told him that he first had to learn how to use this [gesturing towards his brain], before he could learn to use this [gesturing towards his sword]. It meant that it wasn’t enough to be strong or to work hard. The only way to reach his goals was to work harder AND smarter. It can be said a lot in the modern world that people are taught that if you “keep your nose to the grindstone” you’ll be successful. But, the message this film taught me is that to win against the odds (in our case, today’s increasingly saturated and competitive markets), you’ve got to get creative, strategic, and have foresight. The tactician wins the battle, but the strategist wins the war.
How do you think the “They can take our lives… but they’ll never take our FREEDOM!” speech would have gone if it was a company-wide email memo, slack message, or 1-on-1 meeting? It wasn’t just about what he said, but:
Breaking the ice with a few jokes, delivering a perfect pep talk, and reinforcing “why” right before a crucial battle when morale is low is exactly when and what Wallace’s followers needed to take them to victory. It may be old-fashioned, it may be harder, it may take more time, but the lesson for me was that considering the right medium for your message can mean the difference between inspiration and disenchantment.
My favourite pro-transparency quote comes from Pixar’s founder Ed Catmul in Creativity Inc.:
“Careful ‘messaging’ to downplay a problem makes you appear to be lying, deluded, ignorant, or uncaring. Sharing problems is an act of inclusion that makes employees feel invested in the larger enterprise”
Throughout the film, Wallace made his followers aware of problems. One such problem was a lack of infantry to defeat the English in a battle. One of his loyal followers took it upon himself to go and convince the Irish to change sides. The outcome of the Irish switching sides meant the difference between a slaughter and an evenly matched battle.
At multiple times throughout the film, the English King Edward “Longshanks” attempted to buy Wallace by offering land, gold, and power. However, Wallace put his ethics, values, and common man first. Without this, the war would have been lost, his legacy would have perished, and he would never have achieved his “why”.
The lesson I took away from this was a personal one. If Wallace had have taken the bribe and ended the war, he would have betrayed himself along with all of the family and friends who fell fighting for the same cause. He took the high road, which was the only road to a true victory and the ability to live (or die) knowing that he made the right choice.
This brings us to the next point on authenticity. If Wallace had any intention of doing any of what he did for power or money, his followers would have smelt it from a mile away. Inauthenticity is hard to hide, and by being true to himself and those around him, Wallace’s authenticity translated into the charisma, inspiration, and followers required to fight for his cause.
Although this entire post was about Wallace and perhaps also the majority of the 1st War of Scottish Independence — Wallace never made it about himself. He was simply a vessel for the cause for which he so strongly believed. This is a very endearing quality in a leader.
Having been a follower, people don’t follow you because they want to make your bank account grow, or because they can sleep better at night knowing that shareholders have seen above-market-rate growth this quarter. They do it to for their own “why”. To be an effective leader, Wallace leveraged his alignment with the followers’ own purpose and values. On top of that, his followers had to know that he was the right person to take them towards their goals. From this, I learned that it is important to show that you have followers’ best interests at heart by being authentic, selfless, transparent, ethical, and effective.
While I did learn a lot from Braveheart about leadership, thankfully I don’t have to rely on movies to learn about what leadership is. I’m surrounded by leaders who exemplify these traits every day in an authentic way.
For this reason, I am stepping into my new role as a manager, with a quiet optimism that I will be able to earn my status as a leader (and not receive it by default), thanks to the exceptional people around me at Alpha Digital in all levels of the team. Here’s to a new adventure with the Alpha Digital family, I hope I can do my part to make us all proud of what we can accomplish together.