April 30, 2018
Website Wireframes

Everything you need to know about Website Wireframes

As of the 3rd of April 2018, we have expanded our SEO department into a new Digital Experience portfolio.  We believe that this will allow us […]
February 27, 2018
What is the referral traffic from in Google Analytics?

What is the referral traffic from in Google Analytics?

Strange Referral Traffic in Analytics:   TL;DR Version: It looks like it could be a Google crawler, although it is inconclusive at this point. We […]
February 2, 2018
Responsive vs. Adaptive vs. Dedicated Mobile Websites

Responsive vs Adaptive vs Dedicated Mobile Sites: Which Should You Use?

The Cross-Platform Design Debacle There is some debate as to how you should go about designing / building a new website; especially with regards to mobile-first […]
November 21, 2017
usability ux

Why is UX so important for SEO?

You have probably never realised how important the design and structure of a website is, not only for retaining customers on your site, but also for […]
July 1, 2017
What are beacons - Alpha Digital

What Are Beacons & Why Should You Know About Them?

There has always been a challenge, showcasing the effects of digital marketing and its impact on bricks and mortar stores. However, the development of proximity based […]
March 31, 2017
Google Optimise Logo

Google Releases Free Version of Optimize 360

Free A/B and Multivariate testing tool by Google When I first heard about the possibility of Google releasing a free version of its Optimize 360 tool […]
March 28, 2017
Mobile laying on Laptop

Will your popup land you with a penalisation from Google?

Most of us aren’t fans of popups ads, especially those which show up around 2-3 seconds after you have entered a website, but did you know […]
May 9, 2016
6 essential design elements for an engaging business blog

6 Essential Design Elements for an Engaging Business Blog

If you’ve spent time around digital marketing professionals, you’ll know that one of our favourite phrases to use is “content is king”. High quality landing pages, […]
June 30, 2015
Alpha Digital Example Images

Usability is King

At Alpha Digital, data analysis is ingrained in everything we do. User behaviour analysis tools like heat map and scroll map analysis are great to help […]