November 20, 2018
Google Tag Manager

Why You Need Google Tag Manager On Your Website

Google Tag Manager has powerful tracking capabilities. When used in combination with Google Analytics, it helps you to understand the true results of your marketing efforts. […]
October 10, 2018
How to Master Country Targeting SEO & International Targeting

How to Master Country Targeting & International SEO

So, you’re ready to take your business overseas? Building an online presence internationally may well be one of your first hurdles. Here we break down country […]
September 18, 2018
Google Signals Beta has launched - Your customer journey just got a lot

Google Signals Beta has launched – Your customer journey just got a lot clearer!

Google analytics has just rolled out Google Signals in its Beta version. And boy are we excited. We all know that customers are using more and […]
April 16, 2018
Digital Marketing images

The GDPR and Australian Retailers

For a pdf of this full article, click here. On May 25 2018, the new privacy regulations the General Data Protection Regulations (GDPR) will come into […]
April 5, 2018
Digital Experience Laptop Images

Why we no longer have an SEO department

This is not an April fool’s joke, as of today, Alpha Digital no longer has an SEO team. Today, our SEO team will be expanding its […]
February 27, 2018
What is the referral traffic from 127.0.0.1:8888/orange.html in Google Analytics?

What is the referral traffic from 127.0.0.1:8888/orange.html in Google Analytics?

Strange Referral Traffic in Analytics: 127.0.0.1:8888/orange.html   TL;DR Version: It looks like it could be a Google crawler, although it is inconclusive at this point. We […]
February 2, 2018
Responsive vs. Adaptive vs. Dedicated Mobile Websites

Responsive vs Adaptive vs Dedicated Mobile Sites: Which Should You Use?

The Cross-Platform Design Debacle There is some debate as to how you should go about designing / building a new website; especially with regards to mobile-first […]
December 15, 2017
Alpha Digital Office Photos

What’s happening with SEO in 2018?

At our Christmas party, Head of SEO and CRO, Chris Schimkat, told us what to expect to happen with SEO in 2018. Chris explains the four […]
November 24, 2017
Amazon SEO examples

Amazon SEO Australia

SEO for Amazon Searches? A simple misconception with the launch of Amazon into Australia is that all you have to do is get your product feed […]