November 20, 2018
Google Tag Manager

Why You Need Google Tag Manager On Your Website

Google Tag Manager has powerful tracking capabilities. When used in combination with Google Analytics, it helps you to understand the true results of your marketing efforts. […]
October 24, 2018
Safari's New Tracking Block

How to Update Your AdWords Tracking Code for Safari’s New Block

Significant data breaches have pervaded the news recently. As a result, many people are asking for more control over how their personal data is used online. […]
September 18, 2018
Google Signals Beta has launched - Your customer journey just got a lot

Google Signals Beta has launched – Your customer journey just got a lot clearer!

Google analytics has just rolled out Google Signals in its Beta version. And boy are we excited. We all know that customers are using more and […]
June 11, 2018

In-market audiences open for business in search campaigns

In-Market Audiences for Search was recently announced by Google and has now been released as part of their open beta. A feature prevalent in Display Advertising […]
April 16, 2018
Digital Marketing images

The GDPR and Australian Retailers

For a pdf of this full article, click here. On May 25 2018, the new privacy regulations the General Data Protection Regulations (GDPR) will come into […]
February 27, 2018
What is the referral traffic from 127.0.0.1:8888/orange.html in Google Analytics?

What is the referral traffic from 127.0.0.1:8888/orange.html in Google Analytics?

Strange Referral Traffic in Analytics: 127.0.0.1:8888/orange.html   TL;DR Version: It looks like it could be a Google crawler, although it is inconclusive at this point. We […]
January 26, 2018
hyper grains

A Hyper-Granular Approach to AdWords

The difference between having a good AdWords campaign and a bad AdWords campaign starts with the structure. The structure is key in achieving good results in […]
December 19, 2017
Images of laptops

Australia’s International Cyber Engagement Strategy – What this Means for Online Advertisers

Australia’s International Cyber Engagement Strategy (AICES) launched by Foreign Affairs Minister, Julie Bishop, is reforming the way in which we conduct our online advertising. The AICES […]
December 15, 2017
Alpha Digital Office Photos

What to look out for in Paid Search in 2018?

Head of Paid search — Chris Lockwood — outlined the biggest things happening to paid search in 2018 at our client Christmas party, so we’ve taken […]