April 16, 2018

The GDPR and Australian Retailers

For a pdf of this full article, click here. On May 25 2018, the new privacy regulations the General Data Protection Regulations (GDPR) will come into […]
April 5, 2018

Why we no longer have an SEO department

This is not an April fool’s joke, as of today, Alpha Digital no longer has an SEO team. Today, our SEO team will be expanding its […]
February 27, 2018

What is the referral traffic from 127.0.0.1:8888/orange.html in Google Analytics?

Strange Referral Traffic in Analytics: 127.0.0.1:8888/orange.html   TL;DR Version: It looks like it could be a Google crawler, although it is inconclusive at this point. We […]
February 2, 2018
Responsive vs. Adaptive vs. Dedicated Mobile Websites

Responsive vs Adaptive vs Dedicated Mobile Sites: Which Should You Use?

The Cross-Platform Design Debacle There is some debate as to how you should go about designing / building a new website; especially with regards to mobile-first […]
January 26, 2018
hyper grains

A Hyper-Granular Approach to AdWords

The difference between having a good AdWords campaign and a bad AdWords campaign starts with the structure. The structure is key in achieving good results in […]
January 19, 2018
students in a computer lab

Marketing Degrees: A Year Late and $30,000 Short – An Open Letter To Current Marketing Students

“Honestly, until today I had never heard of Google AdWords.” These are the not the words one would wish to express while being interviewed for a […]
December 15, 2017

What to look out for in Paid Search in 2018?

Head of Paid search — Chris Lockwood — outlined the biggest things happening to paid search in 2018 at our client Christmas party, so we’ve taken […]
December 8, 2017

Atomic 212 and Mumbrella – A Sad State of Affairs

Another interesting day for the digital industry, and anyone in media more broadly. As revealed by Mumbrella yesterday afternoon in a lengthy exposé, media darling Atomic […]
November 24, 2017

Amazon SEO Australia

SEO for Amazon Searches? A simple misconception with the launch of Amazon into Australia is that all you have to do is get your product feed […]