October 4, 2018

September 2018 Digital Marketing Updates

September 2018 has highlighted the value of rich visual content, video and AI in the digital marketing world. Data visualisation continues to drive great marketing and […]
September 18, 2018
mobile phone being held above a laptop

Google Signals Beta has launched – Your customer journey just got a lot clearer!

Google analytics has just rolled out Google Signals in its Beta version. And boy are we excited. We all know that customers are using more and […]
September 6, 2018

August Digital Marketing Industry Updates

Life in the digital marketing world changes quickly. That’s why we’ve started rounding up the biggest industry changes you need to know – month by month. […]
April 30, 2018

Everything you need to know about Website Wireframes

As of the 3rd of April 2018, we have expanded our SEO department into a new Digital Experience portfolio.  We believe that this will allow us […]
April 16, 2018

The GDPR and Australian Retailers

For a pdf of this full article, click here. On May 25 2018, the new privacy regulations the General Data Protection Regulations (GDPR) will come into […]
April 5, 2018

Why we no longer have an SEO department

This is not an April fool’s joke, as of today, Alpha Digital no longer has an SEO team. Today, our SEO team will be expanding its […]
February 27, 2018

What is the referral traffic from 127.0.0.1:8888/orange.html in Google Analytics?

Strange Referral Traffic in Analytics: 127.0.0.1:8888/orange.html   TL;DR Version: It looks like it could be a Google crawler, although it is inconclusive at this point. We […]
February 2, 2018
Responsive vs. Adaptive vs. Dedicated Mobile Websites

Responsive vs Adaptive vs Dedicated Mobile Sites: Which Should You Use?

The Cross-Platform Design Debacle There is some debate as to how you should go about designing / building a new website; especially with regards to mobile-first […]
January 26, 2018
hyper grains

A Hyper-Granular Approach to AdWords

The difference between having a good AdWords campaign and a bad AdWords campaign starts with the structure. The structure is key in achieving good results in […]