April 5, 2018

Why we no longer have an SEO department

This is not an April fool’s joke, as of today, Alpha Digital no longer has an SEO team. Today, our SEO team will be expanding its […]
February 2, 2018

Love at first site – Making users fall in love with your landing page

Studies have shown that it takes users one twentieth of a second to form an opinion of a website. And that a phenomenon called the ‘halo […]
December 15, 2017

What’s happening with SEO in 2018?

At our Christmas party, Head of SEO and CRO, Chris Schimkat, told us what to expect to happen with SEO in 2018. Chris explains the four […]
November 24, 2017

Amazon SEO Australia

SEO for Amazon Searches? A simple misconception with the launch of Amazon into Australia is that all you have to do is get your product feed […]
March 31, 2017

Google Releases Free Version of Optimize 360

Free A/B and Multivariate testing tool by Google When I first heard about the possibility of Google releasing a free version of its Optimize 360 tool […]
March 28, 2017

Will your popup land you with a penalisation from Google?

Most of us aren’t fans of popups ads, especially those which show up around 2-3 seconds after you have entered a website, but did you know […]
October 14, 2016
Headline Split Test Blog - Brodie Clark

How I Improved Home Page Engagement by 20.6% with a Simple A/B Test

Brief The client is a Brisbane-based manufacturer of high-quality outdoor umbrellas. The website’s home page currently explicitly states their product’s monetary value by including pricing in […]