eCommerce SEO is an entirely different beast from SEO on informational or lead-generation websites. Luckily, this is what we specialise in.
Our focus for eCommerce SEO is always based on making it as easy as possible for the target market to achieve their goals on the website (usually to buy something). This means providing them with useful content, ensuring the site is easy to navigate and that it ticks all of the technical boxes (fast, secure, full markup etc). The most common CMS’ we work with for our ecommerce clients are WordPress, Magento, Neto and now Kentico. That being said, our technical skills mean that we are able to work with heaps of other systems too.
Mobile usability is now core to ecommerce success (as we’ve been saying for a while now). For many businesses, mobile traffic is approaching or has passed parity with desktop traffic. Whilst these different types of users often seem to have different intent (information gathering vs. purchasing), it’s important you capture their attention in the first instance if you ever want to see them (and their money) ever again. Mobile optimisation is of course included for all of our SEO clients.
Nationally targeted SEO is all well and good but what if you only want to speak to customers who live in a certain location? Well, we offer that too. Local SEO great way to market local businesses who specialise in services to a specific area (such as plumbing and electrical work). It’s also great for those who run smaller online businesses who deliver products with an early expiry date or fragile goods like flowers and food hampers.
By integrating popular and locally searched keywords plus a targeted online ‘citation’ strategy, we help our clients get the most out of their website. By taking a narrower approach (rather than trying to get the whole of Australia to see our plumber based in North Brisbane), we’re able to give our clients greater visibility among the people that matter most – their potential customers.
Link building strategies
The term ‘link building’ has a bad name – and rightfully so. For years, unscrupulous SEO companies have created thousands of spammy, low-quality links to their websites to try and artificially and quickly boost their rankings. Thankfully, this is (slowly) coming to an end.
Whilst ensuring others are linking to our clients’ websites is still a core part of the strategy, the way we go about getting these links has changed. The focus is now (as it always should have been) on ensuring that these linking website are high quality, useful and above all relevant to our client’s target market/business.
We like to equate links to recommendations from people in the ‘real world’ (not online). A recommendation for your business from an industry leader (that isn’t paid for) is worth so much more to your business than 1000 recommendations from people completely unrelated to your industry who barely know your product. The value of a link follows the same logic. This is why we don’t waste our time with those 1000 unrelated websites – just the one that gets you a real return.
If you’re investing a lot of time and money into SEO and implementing great strategies, you want to see results. So do we, which is why we love to use reporting tools such as Google Analytics to keep track of your website as it grows.
Google Analytics is a powerful data gathering program which lets us view a huge array of information from our client’s website. The most relevant data for SEO is outlined in our custom built monthly reports which can be completely customised to suit your needs. For example, if you’re more interested in local views we can create a report based solely on your desired location, or if you want to decrease the timeframe from monthly to weekly, we can do that too. Just ask our skilled team!
The team here at Alpha Digital specialise in tailoring our content marketing to suit you and your business, offering truly unique strategies to target your specific market. By targeting our campaigns towards popular searches, keywords and locations we can implement data driven strategies to create results. Using this approach has helped us to not only encourage more visitors on our clients’ websites, but win the right visitors who are more likely to lead to a purchase or enquiry.