Search Engine Optimisation

SEO is the process of ensuring your website is as useful and user friendly as possible for your business’ target audience

Depending on whether you have an informational website, a lead generation website, an eCommerce website or something different, we will help you create an SEO strategy that will provide unique value to your audience, consistent with your business goals and objectives.

SEO is different for every website within every industry vertical. This is because there is no one-size-fits-all SEO strategy. Beware of anyone who tells you otherwise!

If you craft a website that:

 gives users useful, fresh and original content,
is easy to navigate,
acts transparently and ethically to deliver the best experience possible

You’ll provide real value to your audience, potentially even turning them into loyal advocates for your brand. Trust us; success in search engines will follow!

Are you selling products online? eCommerce SEO is for you!

What’s Involved?

SEO Audit

The first (and very important!) step is the SEO audit to determine where your website currently stands. At Alpha Digital, we offer this service for free and without obligation. This vital stage helps to inform which potential SEO strategies could work for your business.

First, we look at your business, its target market and potential keywords, and look at your website from a fresh, technical perspective, discover any potential penalisation issues, and perform an analysis of your competitors. From there, we’ll offer a recommended package with Alpha Digital to suit your needs.

If you’re looking for SEO services in Sydney or Melbourne, no problem. We’re based in Brisbane, but our team regularly travels to Sydney and Melbourne, so we’ll come and meet you and present the audit in person if possible!

Request your free audit today

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Campaign Setup

In order to set up your campaign, we need to learn more about your business and continue to tailor our strategy. We’ll keep working to define your keyword groups, choosing keywords that offer the best opportunities in terms of competition and search volume.

Once keyword groups are defined, we’ll map out how we are going to optimise your website. This includes adding you, as our client, to all of our internal systems and tracking tools, and creating new accounts where necessary, such as Google Analytics, Google Search Console (formerly known as Webmaster Tools), and Google Tag Manager. These tools will allow you to adjust your strategy to achieve strong SEO results on an ongoing basis.

Technical Analysis

Many of our clients come to us not only for SEO services, but because they have specific issues. For example, their website may be full of errors, may not display properly, may not be tracking properly, or have pages or content hidden from Google  – all of which can negatively impact SEO and make it harder for your audience to find you online. Before you even think about driving more traffic to the website, your website needs to be in top shape.

Content Development

We work with our clients to develop a content strategy that is on-brand and on-message for your target market. This may include blog articles, images, videos, competitions, and anything else that will help to draw in your target audience and keep them interested and engaged. By providing your existing and potential clients with high quality resources that meet their needs, we help you earn your audience’s trust and build your reputation.

On-Page Optimisation

Following your new content strategy and website map, we will optimise your website’s content to attract not only more visitors, but the right visitors who are more likely to engage with your business. Because Google places a high level of importance on engagement metrics, we need to make sure your visitors are using and loving your website, so we’ll make changes to encourage this. Of course, we won’t make any changes to your website without sending you draft documents for approval first!


Link building is a tough one, and it’s often done poorly. If link-building is done poorly, your website can really suffer.

At Alpha Digital, we don’t focus on quantity – our focus is on quality links that will help establish your credibility and value for both users and search engines. We want your website to be shown where your target market will actually see it – not just Google’s Bots. During this stage, we’ll come up with a custom link-building strategy that meets your business goals.


At Alpha Digital, analysis is ingrained into everything we do. We’ll be constantly testing and improving your website – big changes and little changes – on every step of your SEO journey.

From the beginning, we work with our clients to define their most important goals or ‘conversions’ to track, so that we can demonstrate return on investment. We also look at conversion rate optimisation, heatmap tracking and usability testing to ensure our strategy will provide the best experience for your users.


So far, we’ve given you a very broad outline of our core SEO services. We also offer Pay-per-click, Website Development, Social Media Marketing and email marketing, depending on your unique needs. Whilst separate services, these can all benefit from the work we do for our SEO clients. You don’t want to be driving customers to your website through AdWords, only for them to have a poor user experience!

Whether you’re looking for SEO services in Sydney, Melbourne or Brisbane, we can help you develop a strategy to bring your business to the next level. If you’d like to have an in-depth chat about your needs, contact us today.

If you’re looking for SEO services in Sydney or Melbourne, no problem. We’re based in Brisbane, but our team regularly travels to Sydney and Melbourne, so we’ll come and meet you and present the audit in person if possible!

Sounds good, but want to find out more?

SEO pricing Web development Pay-per-click