Blogs are valuable SEO tools for a number of reasons. Firstly a regularly updated blog increases the size of your site. The larger your site the more important is is deemed by Search Engines (as long as it’s not spammy). This is why Wikipedia ranks so highly for so many keywords. Secondly, if you use your blogs correctly and that is to talk about your products and services and what sets you apart from your competitors, your blog posts will be rich with keywords and links to pages with in your site e.g: SEO Brisbane
SEO is increasingly about social sharing. As search engines want to return useful relevant websites, if they can see that one of your friends or acquaintances on Facebook or Google+ has liked or +1’d a website relevant to your search, it will appear higher in the rankings. A blog article that goes viral will help your cause immensely. There are a number of things you can do to increase your Blog’s virality and this is different to the discussion on how to make your videos viral. Here are some of the key things you can do:
- Stick at it! Keep writing regularly and remember it may take 1 -2 years or more before your blog takes off. Persistence is key.
- Keep a clean, modern and easy to use blog. Sounds simple (and it is).
- Use relevant keywords.
- Participate in Social Sharing and get your content out there but keep it relevant and respect the rules of the networking site.
- Use Google Analytics – you need to know where your traffic is coming from.
Of course there is much more but that’s plenty to get you started on building an SEO friendly blog. To find out more don’t hesitate to contact us.