It is official!
Penguin 2.0 is ready to be launched in “the next coming weeks” as stated from Matt Cutts the head of web spam at Google. You might be wondering “what on earth is Penguin and what does this have to do with my website?” Well, Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update was aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared ‘black-hat’ SEO techniques, such as keyword stuffing cloaking, participating in link schemes, deliberate creation of duplicate content etc. This affected rankings on Google and penalised many websites that used such unethical strategies.
With the announcement of Penguin 2.0 (which is apparently the biggest Google algorithm change) and having collected all the data from the past years, Google will now be able to analyse a website more thoroughly, to ensure it is respecting the search engine guidelines. The changes will no doubt affect many website rankings, and even though it will improve search engine relevancy on Google, we have to be ready for big changes in terms of SEO.
The Penguin 2.0 update is widely expected to continue the devaluing of link spam initiated by the first Penguin update release and that is why at Alpha Digital we have ensured to always provide a Google recommended ‘White Hat’ (ethical) Strategy with our client’s websites. We do not expect our work to be affected or penalised by Penguin 2.0. In fact, we have high hopes that our clients will experience quite the opposite as we keep track on how the update will work and we make sure that all the websites we work on follow the guidelines.
Long story short, if you have a website and you want to compete on Google, it is essential your site be well-constructed, relevant and engaging.
This is what we specialise in at Alpha Digital.