SEO Blog

It is official! Penguin 2.0 is ready to be launched in “the next coming weeks” as stated from Matt Cutts the head of web spam at Google. You might be wondering “what on earth is Penguin and what does this have to do with my website?” Well, Penguin is a code name for a Google…

It’s common knowledge that SEO is ever-changing, and now more than ever should be carried out strategically and according to the limitations and boundaries to each industry and specific area of choice. What may have worked a few years ago, for example keyword stuffing and spammy links, now will get you penalised and are easier…

Google+, one of the most hyped up social media launches in memory, seemed to quickly fall off the radar. Many expected it to be a ‘Facebook killer’ and after trying the network, decided it was far from it. However, there is more to Google+ than merely being ‘just another social network’ – something many businesses…

We often hear two stories in regards to how the internet has revolutionized our shopping experiences. From one side, some major retailers are complaining as they are unsure on how to compete with more sophisticated online forces. “We can’t match our international competitor’s prices”, or “online presence and the increased awareness of our competitors has…

Facebook’s new Graph Search will find you people, photos, places and interests. It may sound harmless enough, but searching others’ interests and places particularly reveals a whole world of favourites and preferences. Favourite brands, local businesses, restaurants and holiday destinations will be laid out as a list of recommendations, as plainly as if those people…

By now, I’m sure many are getting tired of Psy his incredibly popular Gangnam Style; I know I am. But just when I thought it had already run its course, after leaving last night I came into work today to see an additional 12 million views. I guess not. In the three months since the…

According to an admission this week by American Presidential candidate Mitt Romney, one of his recent speeches was completely wrong; and Google’s SEO algorithm agrees. Earlier this week, news services began picking up on the fact that performing a Google image search using the keyword ‘completely wrong’ would return pages full of Mitt Romney. Despite initial…

Now the Olympics have drawn to a close, I am sure many enjoyed watching all of the events and highlights. While Australia had a slow start with the gold medals, we had some successes in the end and all of our athletes should be congratulated on their achievements after many years of hard work preparing…

Shell suffered a Social Media hoax from Greenpeace activists …. Green campaigners tricked everyone into thinking Shell was trying to emulate the success of Social Media sites like Reddit, by creating a Meme generator for it’s nature and landscape photography. The idea sounded believable, put up some beautiful photos of the arctic and invite people…

We have created a new infographic on the state of social media in Australia. Some interesting figures and certainly a compelling case for business in Australia to embrace social media.