SEO Blog

Paul Fenech is one of the most prolific writer/director/actor’s in Australia. He has been the creative force behind over 100 half-hour comedies (which were regularly SBS’s highest rating content), 2 movies, 2 books, and 500 stage shows. Some in the Australian entertainment industry may roll their eyes in disdain at his often controversial creations: Fat…

  Google continues to expand it’s service offering launching “Google Drive” which enables users to upload up to 5GB of data for free. SEO experts follow Google news like hawks looking for the latest information to improve search engine optimisation practices. There was much speculation on tech blogs April 21st when a leaked image of a Google employee’s…

Body builder turned Actor turned Politician Arnold Schwarzenegger has a very active and smart social media campaign currently in process. His tagline across facebook, Twitter and Pinterest is “I love hearing from my fans” and right now he is calling on his fans to send in photos for the back cover of his autobiography. Quite…

The big news in Social Media today is the acquisition of Instagram by Facebook for a Billion dollars worth of cash and stock. For a small company of only 13 employees that works out at $77 Million per employee. This ignited a storm of news reports, blogs, shares, status updates and tweets around the web….

There’s been a lot happening since my last post so here’s the summary: Google found guilty of deceptive conduct The ACCC won a landmark case against Google for “misleading or deceptive conduct” because of instances where a company was advertising on another brands keyword for example: STA Travel having “Harvey World Travel” in their ad…

A major factor in Search Engine Optimisation is creating fresh, informative, useful and popular content on your Blog. If you have followers who find your content interesting and share with their friends and followers then you are providing something useful and Google will reward you by lifting you higher up the ranks. In fact, there…

Facebook,Twitter, Google+, Youtube, StumbleUpon, etc LinkedIn and now Pinterest! So what is Pinterest? It’s a social media network that allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). It’s…

Yesterday, Feb 25th 2012, Barack Obama’s Google+ page was inundated with comments from China in Chinese. There were literally thousands of them easily maxing out the 500 comment per post limit on one post after another. Apparently the Chinese firewall that restricts access to social media sites like facebook. Google + is normally restricted but for…

Search Engine Optimisation history is fascinating when you see just how rapidly the internet has grown and how the search engines have evolved. Having been in the industry since the mid 1990′s Alpha Digital founders looked back upon this timeline with fond memories. The search engine market share graph towards the bottom is particluarly interesting as you…

SEO and AdWords (SEM) are two completely different sciences aimed at delivering the same result: more of your target market visiting your site, from search engines. While SEO takes time, AdWords results are immediate but like SEO the secret to a successful AdWords campaign is careful planning and management of your campaigns.  The most important part of…